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About the Role
The Social Content Creator will grow various news products into household names, starting with Hook'em for the University of Texas football season. This role involves creating and executing a vision for Statesman Instagram and TikTok accounts, working with the Audience Team to expand off-platform reach, and producing engaging video content.
Responsibilities
- Create and execute a vision to grow audiences for Statesman brands on social media
- Create a video content plan, shoot, edit and post video to Statesman social accounts
- Identify user-generated content that enhances storytelling and engages the social media audience
- Work with reporters to obtain permission from users to modify and publish their content
- Interact with social audience in a way that grows loyalty and enhances our brand
- Shoot, edit and post in-studio podcasts, using best practices for social media clips
- Create promotional touchpoints for various products to grow audiences across channels
- Be comfortable being on camera
- Maintain high audio and visual standards
- Ensure content follows digital copyright laws
- Maintain high journalistic standards, ensuring content is accurate, fair and reported without bias
Requirements
- Demonstrated ability to grow a brand on social media
- Experience with video editing, specifically vertical social video
- Experience with shooting, editing and posting podcasts
- Proficiency in Canva and Adobe products: Photoshop, Premiere, Audition
- Social-media native who enjoys keeping up and participating in trends
- Demonstrated ability to experiment and pivot when things aren’t working
- Team player who can rally colleagues around an idea
- Able to learn new tools and tech independently and quickly
- Able to consistently meet tight deadlines
- Uses data to make strategic decisions
- Experience with performance analytics tools like Google Analytics, Marfeel, Looker Studio
Skills
- Video editing
- Vertical social video editing
- Podcast shooting and editing
- Canva
- Adobe Photoshop
- Adobe Premiere
- Adobe Audition
- Social media trends
- Data analysis
- Google Analytics
- Marfeel
- Looker Studio
Location
- Austin
Work Type
- Hybrid
Experience Level
- 2+ years of professional experience in a similar role
- Open to recent grads with strong internship experience
Education Level
- Bachelor’s degree in marketing, advertising, journalism or related field
About the Company
- The Austin American-Statesman has been the leading source of news and information for Central Texas since 1871.
- Austin is known for its vibrant tech industry, rich cultural heritage, influential government institutions and creative spirit.
- Since its acquisition by Hearst in 2025, the Statesman continues to operate with editorial independence while benefiting from Hearst’s expansive journalistic and technological resources.
- The Austin American-Statesman is a division of Hearst Newspapers (HNP).
- HNP represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, San Antonio Express-News and Albany Times Union, marketing services businesses, and entertainment businesses such as King Features Syndicate.
- At HNP, we are investing in new and innovative ways to tell stories – growing newsrooms, diversifying tools, evolving platforms – to support the millions of people who trust us each month to help them make decisions, take action and be inspired.
Equal Opportunity
- Recognizing the diverse needs of our candidates, if you are interested in applying for employment and need assistance or an accommodation to use our website or regarding the application process, please contact us by email at hnpemployment@hearst.com. Please do not use this email address to inquire about the status of applications. We will only respond to inquiries concerning requests for a reasonable accommodation through this email address.