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About the Role
Develop and deliver strategic, creative client programs by telling the client’s story and driving engaging content across social platforms to influence, inspire, educate, and engage the audience. Partner and collaborate with internal and external stakeholders, utilizing a strategic and creative mindset to create cross-channel media strategies.
Responsibilities
- Shape bold campaigns that spark conversations and elevate brands across PR, events, media relations, social, and influencer marketing.
- Build powerful connections with media and influencers to land stories that make headlines.
- Create content that captivates—from press releases to social posts—bringing ideas to life with exceptional writing.
- Own the process: lead strategy, execution, and reporting to deliver measurable impact.
- Drive influencer programs end-to-end, from sourcing talent to crafting standout collaborations.
- Foster engaged communities by managing day-to-day conversations, monitoring audience sentiment, and identifying opportunities to strengthen brand connection.
- Think big, act fast—bring fresh ideas, mentor teammates, and help win new business.
Requirements
- 2–3 years of PR experience, ideally with consumer, lifestyle or retail brands.
- Proven skills in media relations, social media, event management, community management, and influencer relations.
- A creative storyteller with strong research and writing abilities.
- Excellent communication, organization, and time management skills.
- Comfortable working in a fast-paced, collaborative environment.
- Hands-on experience with Instagram, TikTok, and emerging social platforms.
- Detail-oriented multitasker who double-checks for accuracy.
- Tech-savvy with Microsoft Office and project tools like Teams, Monday or Asana.
- Passion for trends, consumer insights, and innovative ideas.
Skills
- Media relations
- Social media
- Event management
- Community management
- Influencer relations
- Content creation
- Writing
- Strategy development
- Reporting
- Collaboration
- Communication
- Organization
- Time management
- TikTok
- Microsoft Office
- Teams
- Monday
- Asana
Location
- Toronto
Work Type
- Hybrid
- Remote (up to 20 days per year)
Experience Level
- 2-3 years of PR experience
Education Level
- Post-graduate diploma in Public Relations, Communications, or a related field
Salary/Compensations
- CAD$55K-$58K per year
Benefits
- Substantial time off policies
- Mental wellness resources
- Parental leave top-up program
- Regular social events
- Cell phone & internet allowance
- Professional development or wellness allowance
- Business Resource Groups
- Private health and Dental insurance
- Life and Disability insurance
About the Company
- North is a strategic communications agency in Canada that combines the agility of a boutique agency with the strength of Publicis Groupe’s global network.
- Teams work across earned media, influencer, content, experiential, and issues management, bringing sharp thinking and care to every brief.
- We earn attention through bold ideas, rigorous execution, and a relationship‑first approach that helps our people and our clients grow.
- North boasts a high level of employee engagement, fostering relationships that extend beyond the work week.
- The company celebrates milestones and encourages quality time together, promoting an entrepreneurial, creative, and empowering culture.
- North is an award-winning agency on a growth trajectory.
Equal Opportunity
- North Strategic is committed workplace diversity and will provide accommodation to applicants with disabilities throughout the hiring process.