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About the Role
Green Chef is seeking a strategic and entrepreneurial Business Development Manager to build and scale a high-impact partnerships portfolio. This role will drive brand growth, strengthen premium positioning, and generate revenue through brand collaborations, influencer programs, joint promotional campaigns, and revenue-generating initiatives.
Responsibilities
- Own Green Chef's partnerships strategy end-to-end, including identifying, pitching, closing, and scaling brand partnerships, influencer programs, joint promotions, and revenue-generating collaborations.
- Build and manage an influencer program covering paid partnerships, gifting, and ambassador relationships.
- Develop revenue-generating partnerships such as in-box sampling, co-marketing campaigns, and paid placements.
- Cultivate health & wellness ecosystem partnerships with concierge health companies, RDs, functional medicine practitioners, and other medical professionals.
- Identify and pitch co-promotional opportunities with external brands that share Green Chef's premium, health-forward positioning.
- Manage external partners and internal collaborators to deliver high-impact campaigns from concept through execution and optimization.
- Develop, brief, and review creative assets and messaging, ensuring alignment with brand and performance goals.
- Track KPI performance across initiatives, including revenue, new customer acquisition, and brand lift, using data to guide strategy.
- Stay informed on industry trends, competitor strategies, and emerging partnership models.
Requirements
- Proven track record of independently identifying, pitching, and executing partnerships that delivered measurable commercial results.
- Hands-on experience building and managing influencer programs across tiers (nano through macro).
- Resourceful, self-directed, and energized by building from scratch; comfortable with ambiguity and quick to move from idea to execution.
- Ability to model revenue potential and present a clear ROI rationale to internal stakeholders.
- Ability to autonomously prepare pitches and proposals for external partners and internal leadership.
- Ability to track and analyze partnership performance and use insights to optimize portfolio.
- Ability to thrive in a cross-functional environment and drive alignment across Marketing, Legal, Finance, and Creative.
- Focus on outcomes such as revenue generated, customers acquired, and brand equity built.
- Adaptable and able to stay flexible in fast-paced environments with changing priorities.
- 4+ years of experience in business development, partnerships, influencer marketing, or growth marketing, preferably at a premium consumer brand or agency with a focus on D2C/eCommerce/subscription.
Skills
- Business Development
- Partnerships
- Influencer Marketing
- Growth Marketing
- Brand Collaborations
- Joint Promotional Campaigns
- Revenue Generation
- Deal Closing
- End-to-End Execution
- Commercial Instincts
- Brand Building
- Pipeline Management
- Contract Negotiation
- Campaign Execution
- Creative Development
- Performance Tracking
- Data Analysis
- Industry Trend Analysis
- Competitive Analysis
Location
- New York
Work Type
- Full-time
Experience Level
- 4+ years of experience
Salary/Compensations
- $105,105—$121,550 USD
Benefits
- Competitive salary
- 401k with company match that vests immediately
- Generous PTO, including sabbatical
- Parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans
- Access to Employee Resource Groups
- Inclusive, collaborative, and dynamic work environment
About the Company
- Green Chef is the #1 Meal Kit for Eating Clean.
- HelloFresh's most premium meal kit offering.
- A mission-driven company that is disrupting the traditional food supply chain.