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About the Role

This 12-month Fixed Term Contract role for Marketing Program Manager, Sky Media, involves translating departmental commercial objectives into marketing plans and delivering them through internal capabilities. The role focuses on demand generation for SMEs and operates with a distributed sales force, requiring influence over authority and strong relationship-building skills.

Responsibilities

• Act as the marketing lead for the aligned department(s), participating in commercial priority setting.
• Understand the department's revenue targets, SME clients, competitive pressures, and sales cycle.
• Communicate marketing's delivery capabilities honestly and proactively manage expectations.
• Develop a year-long marketing program with clear commercial purpose, calendar, budget, and deliverables.
• Plan within the capacity model, treating un-checked plans as drafts.
• Sequence activities to spread peaks throughout the year.
• Re-scope the program quarterly against capacity and commercial priorities.
• Write clear briefs for specialists to act upon without further meetings.
• Define capability requirements and accept allocation decisions.
• Collaborate with Project Management to maintain visibility of the critical path and flag slippage.
• Agree on program contribution measurement methods before commencement.
• Report progress and results consistently to the department and marketing function.
• Discontinue underperforming activities.
• Share successful strategies with other Program Managers.

Requirements

• Experience owning a demand/lead generation marketing plan or program end-to-end.
• Demonstrable experience delivering through indirect reports.
• Strong stakeholder management with senior commercial audiences, including the ability to decline requests while maintaining relationships.
• Commercial literacy, including comfort with revenue targets, pipeline, and departmental revenue mechanics.
• Excellent briefing and written communication skills.
• Planning discipline to create plans that account for capacity constraints.
• Experience in media, broadcast, advertising sales, or a media agency (desirable).
• Understanding of targeting SMEs new to TV advertising (desirable).
• Experience with matrix or shared-service marketing models (desirable).
• Appropriate right to work in the UK.
• Must not require sponsorship.

Skills

• Marketing program management
• Demand generation
• Lead generation
• Stakeholder management
• Commercial acumen
• Briefing
• Written communication
• Planning
• Capacity planning
• Relationship building

Location

• Osterley

Work Type

• Hybrid
• Fixed Term Contract

Experience Level

• Mid-level

Benefits

• Free NOW package (Sky Sports, Sky Cinema)
• Pension package with up to 9% employer contribution
• Private healthcare with mental health support
• Aviva Digital GP
• Dental insurance
• Discounts on Sky products (Sky Mobile, Sky Broadband, Sky Glass, Sky Protect)
• Sharesave scheme
• Tech scheme
• Sky VIP rewards and experiences

About the Company

• Sky is a leading media and entertainment company connecting millions through innovative products and services.
• The company aims to deliver better experiences for customers, colleagues, and society.

Equal Opportunity

• Sky is an equal opportunity employer and values diversity.
• Sky is a Disability Confident Accredited Employer.
• Encourages applications from all candidates.
• Will ensure a fair and consistent experience and make reasonable adjustments.
• Criminal record checks will be conducted for successful applicants.
• Offers may be withdrawn based on criminal convictions.