Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

Dick Clark Productions (DCP) is seeking an experienced Head of Social to lead social strategy, audience growth and engagement, and execution across its portfolio of live events and tentpole shows. This role will define DCP’s overall social vision while developing audience-first strategies for each show. They will oversee show-specific social agencies and vendors and establish standards for strategy, execution, and performance. The role will also serve as a primary social partner to Production, Talent, Brand Partnerships, and DCP Studios, supporting sponsored social programs, paid amplification, branded content, and the social needs of each production.

Responsibilities

Lead the overall social media strategy across DCP’s awards shows, music events, and entertainment properties.
Develop show-specific strategies based on audience insights, talent, programming, cultural moments, and business goals.
Establish platform strategies, content pillars, and publishing calendars across Instagram, TikTok, YouTube, YouTube Shorts, Facebook, X, Snapchat, and emerging platforms.
Identify new formats, creator partnerships, platform opportunities, and social-first concepts that expand reach and engagement.
Integrate social strategy into broader marketing, publicity, talent, production, and content distribution plans.
Oversee social planning and execution from show announcement through post-show coverage, including red carpets, rehearsals, winners’ walk, backstage, and live broadcasts.
Partner with DCP Studios, Production, Marketing, Publicity, and Talent Relations to define social priorities inclusive of content needs, approvals, and workflows.
Direct real-time social coverage during live broadcasts, including rapid-turn video, performance clips, winner moments, backstage content, and other in-show content.
Establish repeatable show playbooks, approval processes, and post-event reviews to improve future execution.
Manage the roster of social agencies supporting DCP’s tentpole shows.
Source, evaluate, brief, and oversee agencies based on each show’s audience, scale, budget, and creative requirements.
Review and approve agency strategies, content plans, staffing, coverage schedules, and performance reports.
Hold agencies accountable for quality, timelines, budgets, brand standards, execution and results.
Engage and oversee specialized vendors for content capture, editing, photography, video production, creator activity, and social publishing.
Serve as the primary social media partner to the Sales and Creative Strategy & Activation teams.
Translate brand partnerships objectives into social content and amplification plans.
Review proposed social plans to ensure deliverables are strategically sound, platform-appropriate, achievable, and aligned with DCP standards.
Oversee execution of sponsored social campaigns, including creative development, content management, paid amplification, approvals, and reporting.
Partner with internal teams to define deliverables, timelines, budgets, and performance expectations.
Provide campaign reporting and post-campaign analysis to internal stakeholders and clients.
Define KPIs and performance benchmarks for each show and campaign.
Oversee reporting across audience growth, engagement, video views, impressions, clicks, paid media, and other relevant metrics.
Translate performance data into recommendations for leadership, agencies, and show teams.
Maintain relationships with Meta, TikTok, YouTube, Snapchat, X, and other emerging platforms.
Pursue platform support, co-marketing opportunities, editorial placement, beta access, and other strategic opportunities that DCP shows can leverage and benefit from.
Monitor platform changes, algorithm trends, audience behavior, and emerging technologies to inform future strategies.

Requirements

At least 10+ years of experience in social media, digital marketing, audience development, and/or content strategy.
Significant experience leading social strategy for live entertainment moments including events, awards shows, music, sports, or other real-time cultural properties.
Proven success growing audiences and delivering measurable engagement, video, traffic, and revenue results.
Demonstrated experience managing social agencies, production vendors, and complex multi-platform campaigns.
Experience supporting sponsored social, branded content, paid amplification, and client-facing deliverables.
Experience with live-event content capture, real-time publishing, rapid-turn video, and social approvals.
Strong executive communication, presentation, negotiation, and relationship-management skills.
Ability to work nights, weekends, and travel as required by live-event production schedules.

Skills

Social media strategy
Audience growth
Engagement
Content strategy
Digital marketing
Audience development
Live entertainment
Awards shows
Music events
Sports
Real-time cultural properties
Social agencies
Production vendors
Multi-platform campaigns
Sponsored social
Branded content
Paid amplification
Client-facing deliverables
Major social platforms
Publishing practices
Paid media
Analytics
Content formats
Live-event content capture
Real-time publishing
Rapid-turn video
Social approvals
Executive communication
Presentation skills
Negotiation skills
Relationship management

Location

Onsite (4 days/week)
Remote (1 day/week)

Work Type

Hybrid

Experience Level

Head of Social
10+ years experience

Salary/Compensations

$155,000 - $170,000

Benefits

PMC-Paid Healthcare (medical, dental, vision) with no employee paycheck contributions for employee and family
Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
Employee Assistance Program
Life Insurance
Short- & Long-Term Disability
Paid Parental Leave
401(k) Retirement Plan with Employer match
Company discounts and perks (Pet Insurance, Home & Auto Insurance, Mortgage discounts, wellness, lifestyle, and financial essentials)
Flexible Vacation Policy

About the Company

Dick Clark Productions is the world's largest producer and proprietor of televised live event entertainment programming with the "Academy of Country Music Awards," "American Music Awards," "Billboard Music Awards," "Golden Globe Awards," "Dick Clark's New Year's Rockin' Eve with Ryan Seacrest," “So You Think You Can Dance,” and the “Streamy Awards.” Dick Clark Productions owns one of the world's most extensive and unique entertainment archive libraries with more than 60 years of award-winning shows, historic programs, specials, performances and legendary programming.
Penske Media Corporation (PMC) is a leading global media and information services company whose award-winning content attracts a passionate monthly audience of more than 500 million people. Since 2004, PMC has been a pioneer in digital media and owns over 300 live events, while reaching audiences across all screens. Penske Media is recognized, as one of the Top 100 Private Companies in the United States and North America.
PMC's portfolio includes Iconic Media Brands (PMX) such as Variety, Rolling Stone, The Verge, Billboard, The Hollywood Reporter, WWD, SHE Media, Robb Report, Deadline, Eater, Sportico, ARTnews, Fairchild Media, VIBE, IndieWire, SB Nation, ARTFORUM, POPSUGAR, Gold Derby, BEAUTY INC, Art in America, Punch, The Dodo, and more.
PMC's Live Events & Experiences include The Golden Globes, SXSW, Academy of Country Music Awards (ACMs), Billboard Music Awards (BBMAs), Dick Clark's New Year’s Rockin’ Eve, SXSW London, American Music Awards (AMAs), and Latin Music Week.
PMC also owns Data & Analytics company Luminate, the premier music and entertainment data and analytics company.
PMC and its subsidiaries are co-headquartered in New York and Los Angeles, with additional offices spanning 14 countries worldwide.

Equal Opportunity

At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.