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About the Role
We are building a community for business owners, founders, CFOs, and finance leaders on Vivid's platforms, including a members' space, webinars, and CFO Clubs. As Community Lead, you will be responsible for growing an engaged community of ideal customers and transforming it into an acquisition channel for Vivid Business. This role reports to the Head of Growth and collaborates with Marketing, Sales, and Product to create a cycle where an engaged community drives brand awareness, qualified leads, and new business, reducing reliance on paid acquisition. This is a strategic, build-from-scratch opportunity for someone experienced in building or scaling communities with commercial objectives.
Responsibilities
- Set up and manage the online community space (Discord/Slack) for target members and grow active, high-quality membership.
- Own the event strategy, including webinars, CFO Clubs, executive dinners, and workshops, in coordination with Marketing and Sales.
- Drive engagement and retention through content and programs, including member-co-created content.
- Connect the community to the sales pipeline by designing nurture programs and establishing clear lead hand-offs to Sales.
- Build attribution models to track community impact on utilizations and revenue.
- Gather and share member insights with Product, Sales, and Marketing teams to refine offerings and messaging.
- Measure and report on community health metrics and commercial impact, including leads, SQLs, utilizations, and referrals.
Requirements
- Proven track record in B2B community building with clear commercial intent, demonstrated by measurable impact on membership, engagement, or pipeline.
- Strong background in content-led growth and event operations, including webinar production and in-person events.
- Hands-on experience administering and moderating community platforms like Discord or Slack.
- Working knowledge of CRM/marketing automation tools (e.g., HubSpot, Salesforce) for lead tracking and attribution.
- Deep familiarity with or affinity for the tech and finance leader persona (CFO, Finance Ops, founders).
- Strong stakeholder management skills across Marketing, Sales, and Product, with the ability to operate cross-functionally.
- Fluent in English.
- German language proficiency is a plus.
Skills
- Community building
- Content-led growth
- Event operations
- Community platform administration (Discord, Slack)
- CRM/Marketing automation tools (HubSpot, Salesforce)
- Stakeholder management
- Analytics (funnel metrics, attribution modeling)
Location
- Berlin
Work Type
- Onsite
- Full-time
Experience Level
- Senior-level
Benefits
- Vivid Prime account free of charge
- Sports compensation
- Learning & development budget
About the Company
- Vivid is on a mission to transform how businesses and individuals manage their money across Europe. For businesses, we offer tools like multi-IBAN accounts, high-yield savings, business cashback, team cards, and accounting integrations. For individuals, we provide access to global stocks, ETFs, cryptocurrencies, cashback, and financial insights.
- Founded in 2019 in Berlin, Vivid has become a leading financial platform in Germany for SMEs and private accounts, expanding across Europe to serve over 500,000 customers.
- The company has raised over €200 million, with a valuation of €775 million.
- Vivid is building an AI-native organization, focusing on automation for day-to-day execution to allow teams to concentrate on architecture, strategy, and high-impact decision-making.
- We aim to define what AI-native looks like in a regulated financial environment.