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Responsibilities
- Manage and expand a portfolio of key accounts, commercial labs, and territory-based customers.
- Develop and execute strategic account plans to achieve annual revenue, growth, and margin targets.
- Identify business opportunities across both major accounts and smaller hospitals.
- Monitor market trends and competitor activities to enhance sales strategies.
- Monitor business performance and execute corrective actions to achieve targets.
- Establish and nurture strong relationships with key stakeholders in hospitals and laboratories.
- Serve as the primary point of contact for assigned accounts, ensuring consistent and proactive communication.
- Plan and execute customer engagement activities including symposiums, workshops, or other educational events.
- Promote awareness and solutions related to AMR (Antimicrobial Resistance).
- Lead contract negotiations and implement effective pricing strategies.
- Manage the full sales pipeline using CRM tools (e.g., Salesforce).
- Execute SBO (Sales Business Objectives) meeting action plans aligned with Sales Management.
- Oversee end-to-end sales operations for assigned accounts, including order management, supply coordination, and issue resolution.
- Work cross-functionally with internal stakeholders (e.g., supply chain, service, marketing, finance) to ensure seamless customer support.
Requirements
- Minimum 5 years of sales experience in IVD, microbiology, molecular diagnostics, medical devices or life science industries.
- Experience in direct sales (non-distributor model).
- Experience in distributor management and channel partner collaboration.
- Experience handling capital equipment and reagent-based business models.
- Proven ability to manage geographic territories, including regional hospital networks and clinical laboratories.
- Demonstrated capability to manage complex, high-value accounts in addition to routine customer portfolios.
- High sense of ownership, with the ability to work independently.
- Proactive problem-solving mindset.
- Strong ability to build effective relationships and work collaboratively with distributors, customers, and internal stakeholders.
- Proficiency in CRM tools and MS Office.
- Intermediate-level English proficiency.
- Must be able to operate a vehicle.
Skills
- Sales
- Account Management
- Strategic Planning
- Market Analysis
- Customer Relationship Management
- Contract Negotiation
- Pipeline Management
- CRM Tools
- MS Office
- Problem-Solving
- Collaboration
Experience Level
- Minimum 5 years of sales experience