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About the Role

Clarius is seeking a Lifecycle Marketing Manager to develop and lead programs that convert marketing interest into sales-ready demand and maintain customer engagement post-purchase. This role is responsible for the lifecycle marketing engine, encompassing nurture, email, content, database re-engagement, customer marketing, integrated campaigns, and emerging channels like SMS. It requires a strategic marketer with exceptional writing skills to develop campaign strategies, create content, manage email experiences, and build connected customer journeys.

Responsibilities

Own and continuously optimize Clarius’ pre-sale nurture strategy and programs.
Build journeys based on specialty, customer profile, intent, behavior, geography, and buying stage.
Develop triggered, re-engagement, and database activation campaigns that move prospects toward sales readiness.
Identify prospect stalling points and use Sales and customer insights to improve conversion and funnel progression.
Own the annual, quarterly, and monthly email calendar, aligning communications across various marketing priorities.
Lead campaigns end-to-end, including audience, brief, messaging, copy, creative direction, launch, measurement, and optimization.
Build scalable email processes and reusable campaign formats to improve speed and quality.
Evaluate emerging lifecycle channels, including SMS, for high-intent or time-sensitive communications.
Partner with Marketing Operations on technical builds, segmentation, testing, deliverability, consent, and compliance.
Develop integrated campaigns across email, content, webinars, events, product launches, Sales outreach, paid media, and other marketing channels.
Lead the campaign orchestration component of Account-Based Marketing, creating coordinated journeys and touchpoints for priority accounts and segments.
Partner across Sales, Growth Marketing, Marketing Operations, and Product Marketing to align audiences, messaging, activation, and follow-up.
Build event and webinar acquisition and follow-up programs that turn engagement into continued marketing or Sales action.
Own the content and editorial calendar, ensuring it supports lifecycle, campaign, product launch, event, SEO, and business priorities.
Write Clarius blog content and integrate it into broader campaigns and customer journeys.
Develop and repurpose content across email, nurture, webinars, events, social, and Sales follow-up.
Translate complex clinical and technical information into simple, compelling customer-focused messaging.
Partner with Creative to lead the design and customer experience of emails and campaign assets.
Partner with Customer Experience to build the marketing communications layer of the post-purchase journey.
Develop campaigns that drive awareness and adoption of new features, product capabilities, education, and resources.
Support product and feature launches to existing customers with targeted communications.
Build lifecycle programs that create future opportunities for expansion, upsell, and upgrades.
Build a continuous test-and-learn approach across nurture, email, content, customer marketing, and campaigns.
Test messaging, calls to action, sequencing, frequency, offers, segmentation, and channel mix.
Measure performance across engagement, MQL conversion, funnel progression, product adoption, pipeline influence, and revenue, using insights to continuously improve performance.

Requirements

4+ years of experience in lifecycle, email, CRM, content, or integrated campaign marketing.
Exceptional copywriting and editing skills, with the ability to create compelling emails, blogs, and campaign content.
Hands-on experience owning email and lifecycle campaigns from strategy through execution, testing, and optimization.
Strong understanding of nurture, segmentation, personalization, behavioral triggers, and customer journeys across different buying motions, from small practices to complex enterprise and hospital accounts.
Experience marketing across integrated channels including email, content, webinars, events, product launches, and Sales activation, with exposure to both product and SaaS offerings.
Strong understanding of content strategy, email design, UX, and conversion principles, with experience briefing or directing creative.
Experience with Marketo or a similar marketing automation platform, with the ability to partner effectively with Marketing Operations.
Strong analytical, organizational, and project management skills, with the ability to manage multiple audiences, campaigns, calendars, and stakeholders.
Comfortable building processes, bringing structure to a fast-moving environment, and using AI tools to accelerate ideation, content development, analysis, and execution.

Skills

Lifecycle Marketing
Email Marketing
CRM
Content Marketing
Integrated Campaigns
Copywriting
Editing
Nurture Strategy
Segmentation
Personalization
Behavioral Triggers
Customer Journeys
Webinar Marketing
Event Marketing
Product Launch Marketing
Sales Activation
SaaS Marketing
Content Strategy
Email Design
UX
Conversion Principles
Marketo
Marketing Automation
Analytical Skills
Organizational Skills
Project Management
AI Tools

Location

Canada

Work Type

Remote
Full-time

Experience Level

4+ years

Salary/Compensations

$95,000 - $110,000

Benefits

Flexible Hours
Comprehensive benefits package from Day 1
Paid volunteer days
Professional Development Program with financial support

About the Company

Clarius is on a mission to make medical imaging accessible everywhere by delivering high-performance, affordable, and easy-to-use solutions powered by artificial intelligence and connected to the cloud.
The company has over 140 employees and is a thrice-certified Great Place to Work.
Clarius serves thousands of physicians worldwide.

Equal Opportunity

Clarius Mobile Health is proud to be an Equal Opportunity Employer.
Encourages applications from any qualified candidate regardless of ethnicity, religion, age, national origin, disability status, sexual orientation, gender identity or expression.
Offers accommodations during the interview process.