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About the Role

This is a varied, hands-on role offering the opportunity to lead campaigns, grow membership, develop digital marketing, manage a high-profile awards programme and build valuable commercial partnerships. Working closely with the Head of Membership Marketing, you’ll play a key role in attracting new members, increasing engagement and retention, and promoting an established portfolio of training, publications, conferences, events and other member services.

Responsibilities

Developing and delivering campaigns to attract new members, improve onboarding and increase member engagement and retention.
Leading the marketing of products, services and membership benefits across a mix of digital and offline channels.
Representing the organisation at regional and external events, promoting membership and services to new audiences.
Leading and growing the organisation’s annual member awards programme, overseeing everything from nominations and judging through to sponsorship and the gala awards evening.
Identifying, securing and managing sponsors and exhibitors for conferences and events.
Taking ownership of brand stewardship, maintaining brand and style guidelines and working with external designers to produce engaging online and print collateral.
Developing the organisation’s presence across LinkedIn, X and Instagram, alongside using the website effectively as a marketing channel.
Making greater use of CRM and email marketing, including developing automated email journeys to support engagement and promote products and services.
Supporting the development of partnerships with other organisations to create new promotional and commercial opportunities.

Requirements

Experience of developing and implementing successful marketing plans and campaigns.
Strong project management skills and experience handling complex projects involving multiple stakeholders.
Practical experience using CRM and email marketing tools to promote products or services.
Commercial awareness, including experience of attracting and managing sponsorship income.
Experience across a broad range of channels, including websites and social media.
Experience of brand management/stewardship.
Excellent written and verbal communication skills, including strong marketing copywriting.
Excellent attention to detail and time-management skills.
A proactive, self-motivated approach and the ability to build strong relationships with colleagues, members and external partners.
The confidence to present to different audiences, establish credibility and inspire others.
Experience within a membership organisation would be particularly valuable.
Experience running a major awards programme, working with MS Dynamics CRM and ClickDimensions, managing volunteers, using WordPress or a similar CMS, building an Instagram presence, developing external partnerships and understanding data protection requirements would also be advantageous.
Proven track record of delivering high-standard events of varying sizes.
Events and Sponsorship Marketing Backgrounds Preferred

Skills

CRM
CMS
Email marketing campaign design
Digital marketing
Project management
Brand management
Marketing copywriting
Social media marketing
Website management

Location

Bankside, London SE1

Work Type

Hybrid working

Experience Level

Experienced marketer
2 or 3 days in the office

Salary/Compensations

Up to £48,000

Benefits

6% employer pension contribution
Generous annual leave allowance of up to 30 days
Additional leave over Christmas and New Year
Regular paid-for social events

About the Company

A leading professional membership organisation with 6,500 members across England and Wales.
A friendly, welcoming team of around 25 people with an ambitious, collaborative culture.