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About the Role

We are looking for an experienced Freelance Affiliate Manager to lead and grow the UK affiliate programmes for Tatcha and Murad. This is a hands-on role for someone who understands how to build high-performing affiliate programmes, develop strong publisher and creator relationships, and ultimately drive incremental affiliate revenue. You will take ownership of the day-to-day management and growth of the programmes, working closely with internal teams and external affiliate partners to identify opportunities, improve performance and deliver against commercial targets.

Responsibilities

Own the day-to-day management and optimisation of the Tatcha and Murad affiliate programmes.
Develop and execute affiliate strategies aligned with revenue and e-commerce objectives, including owning and managing Tatcha’s ShopMy influencer programme, overseeing creator relationships, product seeding and gifting, affiliate link activity, creator campaigns and partnerships, performance tracking and reporting, and identifying opportunities to optimise creator-driven sales and revenue.
Manage affiliate networks/platforms, including programme setup, tracking, commission structures and promotions.
Monitor programme health, performance and partner activity.
Ensure affiliate activity is aligned with brand guidelines and commercial priorities.
Identify and implement opportunities to increase affiliate revenue, orders and conversion.
Develop strategies to grow existing high-performing partners and recruit new affiliates.
Analyse performance data to identify growth opportunities and areas for improvement.
Build promotional and trading plans around key retail moments, product launches and seasonal campaigns.
Test commission structures, incentives, placements and other initiatives to maximise incremental revenue.
Track and report against KPIs, providing clear recommendations for future growth.
Proactively recruit and onboard relevant publishers, affiliates, content partners and creators.
Build strong relationships with key affiliate partners and negotiate opportunities, placements and commercial terms.
Manage affiliate communications, campaigns and promotional calendars.
Identify emerging publishers and partnership opportunities within beauty, skincare, luxury and lifestyle.
Reactivate dormant or underperforming partners where there is potential for growth.
Provide regular performance reporting across both brands.
Track KPIs including revenue, orders, conversion rate, AOV, commission costs, partner contribution and ROI.
Use data and insights to continually optimise the programmes.
Present clear performance updates and actionable recommendations to stakeholders.
Work with e-commerce, digital marketing, CRM, social, PR (in-house for Tatcha, external agency for Murad), influencer and brand teams to maximise affiliate opportunities.
Coordinate affiliate activity around product launches, campaigns and key trading periods.
Ensure partners have access to relevant assets, messaging, products and promotional information.

Requirements

Proven experience managing and growing affiliate programmes, preferably within beauty, skincare, luxury, fashion or consumer brands.
A strong track record of delivering affiliate revenue growth.
Experience managing affiliate networks/platforms and publisher relationships.
Strong knowledge of affiliate marketing, tracking, attribution and commission models.
Experience recruiting, activating and developing affiliate partners.
Strong analytical skills and confidence working with performance data.
Excellent commercial and negotiation skills.
Strong understanding of the UK affiliate and publisher landscape.
Excellent communication and stakeholder management skills.
The ability to work independently and take ownership of the programme from strategy through to execution.

Skills

Affiliate Programme Management
Affiliate Strategy Development
Influencer Marketing
Creator Relationship Management
Performance Tracking and Reporting
Affiliate Network/Platform Management
Revenue Growth
Partner Recruitment and Onboarding
Publisher Relationship Management
Commercial Negotiation
Data Analysis
Stakeholder Management
Awin
LTK
Shopmy
Linkby

Location

Southwark Office

Work Type

Freelance
Hybrid
Office working (minimum 2 days)

Experience Level

Experienced

Salary/Compensations

Competitive salary & discretionary annual bonus

Benefits

Flexible working culture
Generous staff discount across our brands
25 days holiday, plus bank holidays
Summer Fridays – Early finish
Vitality Private Healthcare Insurance
Cycle to Work scheme

About the Company

Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18

Equal Opportunity

As an equal opportunities’ employer, Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18 is committed to the equal treatment of all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes.
We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff.
From application to interview, we place inclusion at the heart of all we do.
In particular, we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Unilever Prestige Hub Brands/Tatcha/Murad//Living Proof/K18.