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About the Role
We are building the strongest copy team in the DACH region and are looking for a full-time Direct Response Copywriter. Your mission is to write compelling copy that resonates with people over 50, understanding their concerns, fears, and needs to drive sales and acquire new customers.
Responsibilities
- Write sales pages, advertorials, and VSLs that connect with the target audience.
- Understand customer concerns, fears, and needs to create impactful copy.
- Collaborate closely with Media Buying & Creative teams to analyze reports, develop concepts, and optimize campaigns.
- Provide creative ideas for paid video ads.
- Focus on sales-driven copy with the primary goal of acquiring new customers.
Requirements
- Relevant experience in Direct Response Copywriting.
- Solid marketing knowledge.
- Proficiency in using modern AI tools for audience and competitor research, Voice of Customer analysis, angle development, and copy variation creation.
- Ability to visualize ideas using AI image generation.
- Open-mindedness and willingness to experiment, test, and learn quickly.
- Fast comprehension and ability to integrate new ideas and insights.
- Native-level German language proficiency (spoken and written).
- Fluent English communication skills.
Skills
- Direct Response Copywriting
- Sales Page Writing
- Advertorial Writing
- VSL Writing
- AI Tool Utilization
- AI Image Generation
- Audience Research
- Competitor Research
- Voice of Customer Analysis
- Marketing Strategy
- Campaign Optimization
- Creative Idea Generation
- German Language Proficiency
- English Language Proficiency
Location
- Remote
- Innsbruck
Work Type
- Full-time
- Flexible working hours
- Remote
- On-site
Experience Level
- Relevant experience in Direct Response Copywriting
Salary/Compensations
- Competitive, performance-oriented compensation
- Potential for additional bonuses based on text performance
Benefits
- Opportunity for strong career growth.
- Investment in further education, including courses, masterminds, and network access.
- Membership in an ambitious, fast-growing team with a clear vision and flat hierarchies.
- Work with products that solve real problems and are highly valued by the community.
- Flexible and self-directed work environment.
- Competitive salary with performance-based bonuses.
About the Company
- Develop natural, effective products specifically for individuals over 50.
- Trusted by over 1,000,000 customers.
- Aim to become the most well-known health brand for the over-50 demographic through modern products, smart communication, and genuine impact.
- Focus on creating products that help people regain their quality of life.