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About the Role

We're looking for a Senior eCommerce Manager to lead the operational delivery of digital campaigns across our portfolio of attractions. This is a hands-on role for an experienced eCommerce professional who thrives in a fast-paced environment and enjoys turning campaign strategies into seamless digital experiences. This is an exciting opportunity to play a pivotal role in shaping the digital experience for millions of guests while contributing to the growth of a global entertainment brand.

Responsibilities

Manage campaign execution across web and app platforms.
Build and optimize landing pages.
Oversee onsite merchandising.
Ensure every digital campaign launches on time and to the highest standard.
Use data and insights to drive performance, improve conversion, and deliver exceptional customer journeys.

Requirements

Proven experience in eCommerce, digital trading, or online merchandising within a fast-paced environment.
Strong understanding of conversion rate optimisation (CRO), customer journey optimisation, and digital trading principles.
Experience building and managing web content, landing pages, and onsite merchandising activities.
Advanced Excel skills with the ability to analyse large data sets and turn insights into actionable recommendations.
Experience with web analytics platforms, A/B testing, and test-and-learn methodologies.
Excellent organisational skills with the ability to manage multiple priorities and stakeholders simultaneously.
Strong communication and collaboration skills, with the ability to influence cross-functional teams.
Experience with the Accesso platform is highly desirable.
Experience within the leisure, travel, entertainment, or hospitality sectors would be advantageous.

Skills

eCommerce
digital trading
online merchandising
conversion rate optimisation (CRO)
customer journey optimisation
digital trading principles
web content management
landing page creation
onsite merchandising
Advanced Excel
data analysis
web analytics
A/B testing
test-and-learn methodologies
organisational skills
communication skills
collaboration skills
Accesso platform
leisure sector experience
travel sector experience
entertainment sector experience
hospitality sector experience

Location

London, Arbor

Work Type

Full-time
Fixed term

Experience Level

Senior

Salary/Compensations

Competitive

Benefits

A competitive annual salary
33 days holiday (including bank holidays)
Merlin Magic Pass - 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world rising to 40 after a year’s service
Company bonus
Private pension scheme
40% discount online off LEGO
25% discount in our on-site retail shops and restaurants
Ongoing training and development opportunities