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About the Role

Foot Locker, Inc. is seeking a dynamic and strategic Senior Director of Customer Engagement & Loyalty to build and grow the FLX Loyalty Program, oversee CRM and Lifecycle channels, and manage owned channels (email, SMS, Push). The role focuses on acquiring new members, increasing spend/member, enhancing customer engagement, and building strong brand presence and customer connection through CRM, lifecycle, and owned channel strategies.

Responsibilities

Build on and expand the value prop of FLX to become a best-in-class Loyalty program that drives frequency and brand love.
Scale the program with key acquisition levers and strategies while building strong incentives for guest retention and connection to the banners and our brand platforms.
Integrate existing offer and CRM touchpoints to create a Lifecycle based approach that drives up spend/customer and rev/interaction.
Lead the holistic customer communication strategy to drive growth and sales.
Oversee CRM and Lifecycle marketing programs, inclusive of our owned media calendar, email and push marketing programs and strategies.
Partner with data, digital, and brand teams to design lifecycle messaging, campaign triggers, and loyalty offers.
Align lifecycle strategies with loyalty benefits, brand campaigns, and digital initiatives.
Oversee testing, personalization, and optimization initiatives to improve engagement, retention, and conversion.
Build a channel segmentation strategy that drives both acquisition and retention.
Drive our channel marketing strategy that grows channel size in both subscribers and revenue contribution.
Drive cross-functional readiness for loyalty program launches, campaigns, and peak periods.
Influence senior leadership on loyalty and CRM strategies to embed retention into enterprise priorities.

Requirements

8+ years in loyalty, CRM, or lifecycle marketing roles
3+ years experience as a people leader
Proven track record of building or scaling loyalty and CRM programs that drive measurable business outcomes
Strong lifecycle marketing expertise across email, SMS, push, and in-app
Analytical mindset with the ability to connect data to business impact
Excellent cross-functional leadership and communication skills, with proven ability to influence senior stakeholders
Proven success in developing and executing a loyalty program, preferably within QSR, fast-casual, or related sectors
Strong understanding of digital marketing tools, CRM, analytics, and performance metrics
Excellent project management skills, with the ability to manage multiple campaigns and initiatives simultaneously
Digital marketing, channel marketing, or retail marketing with a focus on digital channels
Applicants must be currently authorized to work in the United States on a full-time basis.
Foot Locker will not sponsor a new applicant for employment authorization, or offer any immigration related support for this position.

Skills

CRM
Lifecycle marketing
Email marketing
SMS marketing
Push marketing
Data analysis
Digital marketing
Channel marketing
Retail marketing
Project management
Sneaker culture (a plus)

Location

Work Type

Hybrid

Experience Level

Senior Director
8+ years in loyalty, CRM, or lifecycle marketing roles
3+ years experience as a people leader

Salary/Compensations

$200,000 - $220,000
Eligible to receive short term incentives that align with individual and company performance.

Benefits

Employee Discount
Paid Time Off
Paid Paternal Leave
Medical | Dental | Vision Coverage
401(k) | Roth 401(k)
Life Insurance
Flexible Spending Account
Opportunities for Advancement
Tuition Reimbursement for Qualified Courses
Strong Company Culture
Employee Resource Groups

About the Company

Great brands reflect culture. The best ones help shape it. At Foot Locker, we’re rooted in sport, powered by style, and driven by the communities that move both.
From Foot Locker and Kids Foot Locker to Champs Sports, WSS, and atmos, our brands sit at the intersection of sport, style, and self-expression.
As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company.
That unleashes Foot Locker to keep pushing forward with the agility and edge that define the brand.
We’re looking for great people who want to influence culture and the generation that is shaping what’s next.
Whether you’re building strategy, shaping innovations, or creating unforgettable customer moments, you’ll contribute to decisions and experiences that define our brands’ impact in the communities we serve.
Come change the game with us. Apply today!

Equal Opportunity

At Foot Locker, we value innovation, authenticity, and integrity in all that we do.
To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments.
To ensure a smooth and secure experience, please review the following guidelines:
Cameras must be on for all virtual interviews.
AI tools are strictly prohibited during interviews or assessments.
We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.