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About the Role

Criteo's Retail Media business is seeking a VP, Business Development, Retail Media Americas to lead retailer growth. This sales-focused leadership role requires a builder who can drive lead generation, value creation, executive engagement, and pipeline management to translate market opportunities into closed retailer partnerships. The ideal candidate will own and scale the Americas new-business motion for retailer acquisition and enhance the commercial performance of the retailer-facing team by coaching for stronger value creation, strategic upsell, and measurable growth outcomes.

Responsibilities

Build and lead the Retail Media Americas business development strategy focused on creating qualified pipeline and winning new retailer partnerships across priority segments in the U.S. and Canada.
Establish a rigorous operating model for prospecting, account prioritization, outreach, pipeline inspection, deal progression, and forecast discipline.
Identify, size, and pursue high-value growth opportunities across retailers, commerce platforms, mediation opportunities, and adjacent partnership models.
Lead executive-level client and prospect engagement, including discovery, value articulation, business-case development, negotiation strategy, and complex deal orchestration.
Develop compelling commercial narratives that translate Criteo’s Retail Media capabilities into clear retailer value, including revenue growth, media monetization, platform leverage, and long-term strategic advantage.
Partner closely with Product, GTM, and Operations to shape winning proposals and ensure regional market needs are represented in roadmap and go-to-market decisions.
In partnership with Finance, create repeatable mechanisms for tracking funnel health, conversion, stage velocity, win/loss insights, and source-level pipeline effectiveness.
Improve the commercial effectiveness of the existing retailer-facing leadership and manager population by coaching more proactive selling behaviors, stronger value creation, and disciplined upsell motions.
Help shift team behavior from reactive account management toward growth leadership, including opportunity identification, executive relationship mapping, commercial planning, and expansion strategy.
Represent Criteo externally with senior retailers, partners, and industry stakeholders, and serve as a visible leader in the Retail Media market.

Requirements

Proven senior commercial leader with deep success in new business development or enterprise sales within Retail Media, AdTech, Martech, commerce media, or closely adjacent sectors.
Strong track record of building pipeline from the ground up and converting complex, consultative sales cycles into long-term commercial relationships.
Experienced in selling to or partnering with senior retailer stakeholders, with the credibility to engage at the executive level and navigate multi-stakeholder decision environments.
Highly rigorous operator with clear discipline around prospecting, funnel management, inspection cadence, forecasting, and performance management.
Able to create commercial value from ambiguity by diagnosing client needs, shaping strategic narratives, and building business cases tied to measurable outcomes.
Strong people leader who can coach managers and commercial teams to move beyond servicing and toward growth, influence, and expansion.
Comfortable operating in a matrixed environment with centralized global functions and translating cross-functional complexity into market-facing execution.
Commercially sharp, analytically strong, and comfortable using data to prioritize accounts, guide decisions, and improve conversion.
Experienced in high-growth or transformation environments where building, changing, and scaling the go-to-market model are all required.
Excellent communicator with executive presence, strong judgment, and the ability to balance near-term revenue opportunities with long-term platform value.

Skills

Retail Media
AdTech
Martech
Commerce media
New business development
Enterprise sales
Pipeline management
Executive engagement
Negotiation
Commercial narratives
Data analysis
Forecasting
Sales coaching

Location

Americas

Work Type

Hybrid

Experience Level

Senior
VP level

Salary/Compensations

$210,000 - $270,000

Benefits

Hybrid model
Learning, mentorship & career development programs
Health benefits, wellness perks & mental health support
Diverse, inclusive, and globally connected team
Attractive salary with performance-based rewards
Family-friendly policies
Potential for equity
Quarterly or annual bonus
Restricted stock units
Healthcare, dental, and vision insurance
401(k) plan with company match
Short-term and long-term disability coverage
Life insurance
Family forming and wellness benefits
Flexible Work financial support
Learning opportunities
Robust annual leave plan including volunteer time off and summer vacation days

About the Company

Criteo is the Commerce Intelligence Platform, helping businesses turn shopper signals into commerce outcomes and deliver more relevant experiences for shoppers using proprietary commerce intelligence and AI decisioning.
Criteo fosters a diverse, open, impactful, and forward-thinking environment with 3,600 employees collaborating globally.

Equal Opportunity

Employment decisions are based solely on skills, qualifications, and business needs—never on non-job-related factors or legally protected characteristics.