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About the Role
We are looking for an experienced LLM Discovery & Optimisation Lead to define and lead our organic growth strategy across SEO and emerging AI-powered discovery environments. This role will connect changing customer discovery behaviours to commercial performance, shaping strategies that strengthen brand authority and maximise visibility across traditional search and generative AI platforms.
Responsibilities
- Define and own Compare the Market's LLM Discovery and Optimisation strategy within SEO across AI-driven discovery platforms and app ecosystems, ensuring alignment with customer journeys and commercial objectives.
- Act as the organisation's authority on generative AI discovery, monitoring developments across search engines, AI platforms and LLM ecosystems, translating emerging trends into actionable strategic direction.
- Lead measurement, reporting and experimentation frameworks that connect AI visibility and SEO performance to business outcomes, demonstrating the commercial impact of AI-driven discovery initiatives.
- Partner with SEO, Paid Media, PR, Content, Product and Brand teams to embed AI discovery insights into planning, optimisation strategies and growth initiatives.
- Define the technical, content and authority signals required for inclusion and prominence within generative AI responses, while establishing scalable governance, best practices and capability-building across the organisation.
Requirements
- Strategic thinker with a proven track record in SEO, digital performance, growth strategy or a related discipline, with experience delivering measurable commercial impact.
- Strong understanding of commercial strategy, technical SEO implementation, experimentation and data analysis.
- Developed view on LLM models role in the organic search ecosystem.
- Ability to translate AI and search insights into compelling search strategies, commercial frameworks and experiences that drive engagement and visibility.
- Comfortable influencing senior stakeholders across complex organisations, building alignment and driving change through collaboration.
- Highly commercial and analytical mindset.
- Ability to operate autonomously in emerging and ambiguous environments.
- Excellent communication skills.
- Passion for innovation.
- Ability to connect technical developments to customer and business outcomes.
Skills
- SEO
- LLM Discovery
- Optimisation
- Organic Growth Strategy
- Generative AI
- Digital Performance
- Commercial Strategy
- Technical SEO Implementation
- Experimentation
- Data Analysis
- Communication Skills
- Innovation
Location
- London
- Peterborough
Work Type
- Full-time
Experience Level
- Senior Manager
- Experienced
About the Company
- Compare the Market is a purpose-driven business powered by technology and AI.
- We are a business built for pace and performance.
- We believe diverse teams make better decisions, and we are committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive.
Equal Opportunity
- We believe diverse teams make better decisions, and we are committed to creating an inclusive workplace where everyone feels empowered to grow, contribute, and thrive.