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About the Role
IXL Learning is seeking a Marketing Lead to spearhead marketing efforts in the UK for their MyTutor and IXL brands. This role involves shaping brand evolution, developing integrated marketing strategies for B2C and B2B audiences, and collaborating with US-based teams to create compelling messaging and support sales campaigns.
Responsibilities
- Expand MyTutor’s B2C marketing program.
- Own the marketing plan, developing and executing strategies and tactics for customer acquisition and retention.
- Refine and build out MyTutor’s consumer brand messaging.
- Lead marketing for new product/feature launches, including internal and external communications.
- Develop content and strategies for email, website landing pages, and social media.
- Support tutor communication and recruitment.
- Collaborate across the business to gather insights, ensure alignment to objectives, and devise creative and effective strategies.
- Support B2B marketing efforts for both MyTutor and IXL in the UK.
- Partner closely with sales leadership and account teams to translate insights into effective marketing strategies.
- Develop and execute field marketing campaigns to attract new customers (schools and trusts).
- Create marketing messaging, collateral, email campaigns, and sales enablement resources.
- Gain a strong understanding of customers at the school and trust level, and maintain an active pulse on market trends in the region.
Requirements
- Bachelor's degree and 9+ years of brand marketing, communications, and/or integrated marketing experience, including with consumer-facing brands.
- Proven track record of developing and executing marketing plans and campaigns that positively impact marketing and business goals.
- Strategic thinking ability to build short- and long-term plans and strategies.
- Exceptional written communication and editing skills.
- Self-starter, detail- and deadline-focused, organised, and adaptable.
- Ability to manage complex, cross-functional projects from start to finish and rally stakeholders.
- Team player with excellent verbal communication skills and ability to collaborate successfully with colleagues across varied teams.
- Working knowledge of the UK education system.
- Ability to quickly learn about the edtech and tutoring spaces.
- Commitment to safeguarding the welfare of children, young people and adults.
- Must be able to obtain an Enhanced DBS Disclosure check with children's barred list check.
Skills
- Brand marketing
- Communications
- Integrated marketing
- Marketing plan development
- Campaign execution
- Consumer marketing
- B2C marketing
- B2B marketing
- Content development
- Email marketing
- Website landing page development
- Social media strategy
- Tutor communication
- Tutor recruitment
- Sales enablement
- Strategic thinking
- Written communication
- Organisational skills
- Project management
- Cross-functional collaboration
- Verbal communication
Location
- London, UK
Work Type
- Onsite
- Full-time
Experience Level
- 9+ years of experience
Education Level
- Bachelor's degree
About the Company
- IXL Learning is the country's largest EdTech company, reaching millions of learners through diverse products like IXL.com, Rosetta Stone, Wyzant, and Teachers Pay Teachers (TPT).
- Their mission is to create innovative products that make a real, positive difference for learners and educators.
- IXL fosters a unique culture of collaboration, open exchange of ideas, kindness, respect, passion, tenacity, and authenticity.
- They find satisfaction in developing products that impact millions of lives.
Equal Opportunity
- At IXL, diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience is valued.
- They promote a work environment where everyone can do their best work.
- IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.