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About the Role

Lead an AI-first marketing operation, driving demand generation strategy and execution for enterprise software solutions. This role involves building and optimizing programs, enabling sales teams, and championing account-based outbound strategies within key industries.

Responsibilities

Own the global AI demand generation strategy and translate it into programmatic initiatives.
Partner with Marketing to ensure always-on, targeted campaigns aligned to priority accounts and industries.
Own execution, tracking, and reporting of demand generation activity across all channels.
Lead, coach, and develop the demand generation and market development team.
Enable sellers with actionable messaging, collateral, and outreach strategies.
Drive adoption among field teams who are not naturally inclined toward demand generation.
Translate AI value propositions into simple, customer-relevant conversations.
Support sellers in customer-facing scenarios where needed.
Direct a net-new account motion into energy, utilities, manufacturing, aerospace, field service, and asset-intensive industries.
Champion account-based outbound: deep account research, multi-touch sequences, and creative plays.
Operationalize intent data to ensure timely follow-up with custom sequences.
Ensure AI messaging is industry-led and problem-focused.
Partner with Product Marketing to refine clear, compelling narratives for the field.
Continuously adapt messaging based on market feedback.
Drive market research and feed it into messaging and campaigns.
Establish and drive a structured global cadence for demand generation activity.
Influence field teams to consistently allocate time to pipeline creation.
Ensure accountability without direct authority through strong stakeholder influence.
Monitor pipeline creation, quality, and progression.
Drive pipeline hygiene, visibility, and forecast integrity.
Support opportunity progression through structured reviews and feedback.
Build and refine demand generation processes from scratch where needed.
Leverage the AI-first stack (CRM, intent, analytics, and AI tools) to improve execution and reporting.
Maintain a tight feedback loop between field, marketing, and product.

Requirements

Proven experience in B2B enterprise software demand generation, sales, or GTM roles.
Track record of leading or building demand generation / BDR / market development teams and motions.
Strong understanding of enterprise sales processes and seller behavior.
Experience building and executing programmatic, account-based demand generation initiatives.
Strong data-driven mindset with the ability to build and optimize processes from scratch.
Experience working in global, matrixed organizations.
Leadership that combines strategic direction with hands-on execution.
Highly resilient and self-motivated, able to operate in ambiguity and handle pushback.
Strong influencer and communicator — able to drive behavior change across the field without direct authority.
Ability to translate complex AI concepts into simple, compelling, industry-relevant narratives.
Strong ownership mentality and bias for action, with high energy, drive, and ambition.
Account-based mindset — values sharp, researched outreach over high-volume templates.
Experience in industries such as Manufacturing, Construction, Energy, Aerospace & Defense, or other asset-intensive sectors (Preferred).
Exposure to AI-led solutions and complex, multi-product sales environments (Preferred).
Curiosity about industrial markets (Preferred).

Skills

AI
Data
Cloud
Platform Solutions
Demand Generation
BDR
Market Development
Enterprise Sales Processes
Programmatic Demand Generation
Account-Based Demand Generation
Data-Driven Optimization
Process Building
Global Matrixed Organizations
Strategic Direction
Hands-on Execution
Resilience
Self-Motivation
Ambiguity Tolerance
Influence
Communication
Behavior Change
Complex AI Concepts Translation
Ownership Mentality
Bias for Action
High Energy
Drive
Ambition
Account-Based Mindset
Research
Consistency
Messaging
Campaign Strategy
CRM
Intent Data
Analytics Tools
AI Tools

Location

London/Staines
Stockholm
Chicago
Paris

Work Type

Hybrid

Experience Level

Senior

About the Company

IFS is a billion-dollar revenue company with 7000+ employees on all continents.
Our leading AI technology is the backbone of our award-winning enterprise software solutions.
We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and understand our responsibility to reflect the diverse world we work in.
We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

Equal Opportunity

We celebrate diversity and understand our responsibility to reflect the diverse world we work in.
We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities.
As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.