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About the Role
We are seeking a data-driven and creative Paid Media Manager to plan, execute, and optimize digital campaigns across global paid channels. You will own the performance and day-to-day management of paid search, paid social, and display campaigns that drive acquisition, pipeline growth, and ROI. In this role, you will blend analytical rigor with hands-on execution, partnering closely with Growth Strategy, Product Marketing, Creative, and Analytics to translate business objectives into efficient, scalable campaigns. You will be instrumental in building the frameworks, insights, and best practices that power our global demand generation engine.
Responsibilities
- Develop and execute multi-channel paid media strategies (SEM, paid social, programmatic/display, YouTube, retargeting) aligned with funnel goals and business priorities.
- Own budget planning, forecasting, and pacing to meet CAC, ROAS, and pipeline targets.
- Collaborate with regional and product marketing teams to localize campaigns and ensure relevance across markets.
- Recommend new growth opportunities, audiences, and channels based on data-driven insights.
- Build and manage paid campaigns end-to-end: keyword/audience selection, ad copy, creative testing, and bid strategy.
- Continuously optimize for performance, leveraging testing frameworks (A/B, multivariate, holdout experiments) to improve CTR, CVR, and CPL.
- Monitor and report on campaign performance daily and weekly, identifying trends and actionable insights.
- Ensure proper tracking and attribution (UTMs, pixels, offline conversions, Salesforce/Marketo sync).
- Manage and QA all campaign builds following standardized naming conventions and governance frameworks.
- Partner with Creative and Content to develop ad variations tailored to audience segments and funnel stages.
- Collaborate with Analytics and RevOps to ensure visibility into lead quality, pipeline contribution, and ROI.
- Work with Product Marketing to align messaging, audience strategy, and campaign sequencing.
- Maintain a structured testing roadmap across channels for creative, audience, and bidding experiments.
- Surface insights on platform algorithm changes, auction dynamics, and audience performance trends.
- Share performance learnings across regions to scale best practices globally.
Requirements
- 5–8 years of experience managing paid media programs in B2B SaaS, fintech, or e-commerce environments.
- Deep hands-on expertise in the breadth of DemandGen and Acquisition and across ad unit types in Google Ads, LinkedIn Ads, and Meta Ads (other platforms like YouTube, Reddit, Quora, and programmatic are a plus).
- Proven success optimizing campaigns for pipeline, ROI, and LTV:CAC efficiency.
- Strong analytical skills; comfortable using Excel/Sheets, Looker, Tableau, or GA4 to analyze campaign data.
- Experience with marketing automation and CRM systems (Marketo, HubSpot, Salesforce).
- Exceptional project management and attention to detail — able to run multiple campaigns simultaneously.
- Excellent communicator who can translate performance data into actionable business insights.
Skills
- Paid Media
- Digital Campaigns
- Paid Search
- Paid Social
- Display Campaigns
- SEM
- Programmatic/Display
- YouTube Ads
- Retargeting
- Budget Planning
- Forecasting
- Pacing
- CAC
- ROAS
- Pipeline Targets
- Campaign Localization
- Growth Opportunities
- Audience Identification
- Channel Identification
- Keyword Selection
- Audience Selection
- Ad Copywriting
- Creative Testing
- Bid Strategy
- A/B Testing
- Multivariate Testing
- Holdout Experiments
- CTR Optimization
- CVR Optimization
- CPL Optimization
- Performance Monitoring
- Performance Reporting
- Trend Analysis
- Actionable Insights
- Tracking Implementation
- Attribution Modeling
- UTM Tagging
- Pixel Implementation
- Offline Conversions
- Salesforce Integration
- Marketo Integration
- Campaign Governance
- Naming Conventions
- Ad Variation Development
- Audience Segmentation
- Funnel Stage Alignment
- Lead Quality Analysis
- Pipeline Contribution Analysis
- ROI Analysis
- Messaging Alignment
- Audience Strategy
- Campaign Sequencing
- Testing Roadmap Development
- Bidding Experimentation
- Platform Algorithm Analysis
- Auction Dynamics Analysis
- Audience Performance Trend Analysis
- Best Practice Scaling
- Google Ads
- LinkedIn Ads
- Meta Ads
- Reddit Ads
- Quora Ads
- Marketing Automation
- CRM Systems
- Project Management
- Attention to Detail
- Communication
- Data Analysis
Experience Level
- 5–8 years of experience
About the Company
- Airwallex is the only unified payments and financial platform for global businesses.
- Powered by our unique combination of proprietary infrastructure and software, we empower over 250,000 businesses worldwide – including Brex, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale.
- Proudly founded in Melbourne, we have a team of over 2,300 of the brightest and most innovative people in tech across 27 offices around the globe.
- Valued at US$11 billion and backed by world-leading investors including T. Rowe Price, Visa, Mastercard, Robinhood Ventures, Sequoia, Salesforce Ventures, DST Global, and Lone Pine Capital, Airwallex is leading the charge in building the global payments and financial platform of the future.
- If you’re ready to do the most ambitious work of your career, join us.
- We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership.
- You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles.
- You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor.
- You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end.
- You use AI to work smarter and solve problems faster.
- Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking.
- If that sounds like you, let’s build what’s next.
Equal Opportunity
- Airwallex is proud to be an equal opportunity employer.
- We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent.
- We don’t regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status when making our hiring decisions.
- If you have a disability or special need that requires accommodation, please let us know.