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About the Role

Urban Sports Club is seeking a visionary Director of Brand & Community to report directly to the CEO. This role will shape the brand's next chapter, evolving it toward a broader, lifestyle and community-driven positioning. The focus is on emphasizing the 'Club' aspect, balancing strategic conceptualization with operational execution, and driving internationalization by adapting the brand strategy for diverse global markets.

Responsibilities

Drive Brand Evolution: Architect the long-term conceptual development and narrative of Urban Sports Club, pivoting the brand toward a holistic, community-centric consumer lifestyle identity.
Define brand positioning, value propositions, messaging frameworks, and audience strategies in collaboration with the Strategy team.
Strengthen the 'Club': Ensure campaigns and activations reinforce the community aspect of the brand, creating emotional connections that highlight shared experiences and lifestyle.
Own the brand marketing strategy end-to-end, steering its execution across multi-channel campaigns, PR, Content, and Social Media.
Lead Internationalization: Translate, adapt, and scale the core brand strategy across international B2C markets, balancing global consistency with deep local cultural relevance.
Steer the Creative Studio & Teams: Oversee and mentor multi-disciplinary brand teams and internal creative studio, fostering innovation, efficiency, and high-impact creative excellence.
Act as the primary strategic brand stakeholder across the organization, collaborating closely with all marketing leaders to align brand priorities with business objectives.
Efficiently manage the global brand budget while monitoring key health metrics (awareness, sentiment, share of voice) to turn consumer insights into optimized campaign performance.

Requirements

10+ years of experience leading brand management, marketing, or integrated communications, ideally within lifestyle, community, or fast-paced B2C consumer industries.
Proven track record of developing scalable international brand strategies and managing large-scale, multi-channel campaigns.
Ability to alternate seamlessly between high-level conceptual brand building and concrete, hands-on campaign delivery.
Strong understanding of consumer brand positioning, audience engagement, and culturally relevant storytelling that builds community.
Strong experience leading cross-functional creative teams, PR specialists, and content creators, alongside managing external agencies.
A data-driven approach to tracking brand performance metrics, translating market research into action, and managing complex global budgets.
Full fluency in English is required; German language skills are a significant plus.

Skills

Brand Management
Marketing
Integrated Communications
Brand Strategy
Campaign Management
Community Building
Content Creation
Social Media
Public Relations
Creative Direction
Budget Management
Data Analysis
Consumer Insights

Location

Hybrid

Work Type

Hybrid
Remote

Experience Level

Director
10+ years

Benefits

Free Urban Sports Club L Pro Membership + Friends and Family Discount
Hybrid work setup
Up to 120 days remote work within the EU, the UK, and Switzerland
Option to desk-swap at other European offices
30 days of paid vacation annually
Two additional days for volunteering
Flexible working hours
Complimentary access to mental health provider Open Up
Annual budget of €1,000 for professional growth
Regular internal training sessions
Weekly German and English language classes
Regular team and company events
Wellness initiatives

About the Company

Urban Sports Club is among the leading platforms for sports and wellness in Europe, dedicated to inspiring people to live active, healthy lives.
With one membership, access thousands of fitness and wellness experiences across the continent.
Urban Sports Club is now a proud part of Wellhub, creating a global wellbeing ecosystem.
Together, they connect 39,000 corporate clients and 97,000 wellness partners across 18 countries.

Equal Opportunity

Urban Sports Club is committed to providing a friendly, safe, and welcoming environment for everyone who applies for a position or already works with us, regardless of their sports preferences, gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion (or lack thereof).