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About the Role

Build and scale Kranus Health's online growth engine from the ground up, creating a repeatable and profitable system. You will have full P&L responsibility for performance marketing KPIs and will be responsible for acquiring patients in a regulated environment. This role offers direct reporting to the CPO and collaboration with Performance Engineering and BI teams, with full ownership of the channel's growth.

Responsibilities

Build and scale Kranus Health's online growth engine from scratch into a repeatable, profitable system.
Set up marketing from the ground up for a company already strong in other channels but new to online.
Take full P&L responsibility for the entire performance marketing KPI stack, including CAC, ROAS, LTV, Payback, Funnel Conversion, and Contribution Margin.
Acquire patients within a regulated environment that presents different challenges than traditional e-commerce marketing.
Build and iterate the complete funnel: content, creatives, landing pages, tracking, analysis, and scaling.
Manage and expand channels including Google Ads (Search, Performance Max, YouTube), Meta (Facebook/Instagram), and other potential channels like communities, TikTok, affiliates, retargeting, and partnerships.

Requirements

2-5 years of solid experience in performance marketing, ideally for a digital product (e.g., DiGA, app, SaaS).
University degree in a structured field (e.g., business, marketing, engineering).
German language proficiency at B2-C1 level and good English skills.
Proficient in Google Ads & Meta Ads, GA4/GTM, HubSpot, and dashboard tools like Power BI.
Experience managing own budget is a plus.
Experience with funnel or landing page optimization is a plus.
Experience with creative AI tools like Claude Code, Recraft, or Figma is a plus.
Experience with content creation is a plus.
Knowledge of regulatory marketing basics in the healthcare sector is a plus.

Skills

Performance Marketing
Google Ads
Meta Ads
GA4/GTM
HubSpot
Power BI
Funnel Optimization
Landing Page Optimization
Content Creation
Budget Management

Location

Remote

Work Type

Full-time
Permanent contract
Home Office possible

Experience Level

2-5 years

Education Level

University degree in a structured field (e.g., business, marketing, engineering)

Benefits

Permanent contract
Home Office
Urban Sports Club membership
Company bicycle leasing
Company pension plan
Meaningful work improving healthcare

About the Company

Kranus Health is a profitable and continuously growing digital health company focused on virtual care in urology.
We develop evidence-based digital therapies providing remote access to specialized medical care.
Our portfolio includes digital therapies for women (Kranus Mictera) and men (Kranus Edera, Kranus Lutera).
Established in 2020, we are among the best-funded digital health companies in Europe.
We combine medical expertise, modern technology, and personal support to improve patient outcomes globally.
Our mission is to revolutionize the healthcare industry by improving patient access to care.

Equal Opportunity

We value diversity and welcome applications from all qualified candidates, regardless of gender, age, origin, disability, or identity.