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About the Role

This role leads social and digital marketing for Warner Bros. Discovery's streaming business in Japan, supporting HBO Max, globally renowned franchises, and major original content launches. The position is responsible for developing and executing campaigns that drive awareness, audience engagement, viewership, and subscription growth across owned and partner channels.

Responsibilities

• Lead social and digital marketing strategy and execution for HBO Max Japan, franchise brands including Harry Potter and DC, and priority streaming content launches.
• Develop and localize campaign plans, content, and creative assets across social and digital platforms, ensuring strong audience engagement while maintaining brand, legal, and IP standards.
• Own social and digital workstreams for major campaign launches, including large-scale global franchise campaigns such as the upcoming HBO Original Harry Potter series, partnering closely with agencies from planning through execution.
• Build and execute joint marketing initiatives with streaming distribution partners, aligning messaging, creative assets, and channel strategies to maximize campaign reach and effectiveness.
• Serve as the primary day-to-day lead for agencies, external partners, and production partners, managing briefs, approvals, budgets, timelines, and creative quality.
• Partner closely with Global and APAC social, title, and brand marketing teams to localize global campaigns, secure approvals, and develop Japan-specific strategies and activations.
• Track campaign performance through analytics, social listening, and reporting, providing actionable insights and recommendations while managing social and digital marketing budgets.

Requirements

• Significant experience in social, digital, or integrated marketing, ideally within entertainment, streaming, media, consumer brands, or related industries.
• Proven success managing social channels, digital campaigns, or title marketing initiatives with measurable audience and engagement growth.
• Strong understanding of Japan's digital and social media landscape, including platform best practices and content performance drivers.
• Experience managing agencies, external partners, and multiple stakeholders across complex projects.
• Strong analytical skills with the ability to interpret campaign performance and translate data into actionable recommendations.
• Native-level Japanese and business-level English, with confidence collaborating in an international environment.
• Excellent project management, communication, and organizational skills, with the ability to manage multiple priorities and deadlines.
• Experience marketing streaming, subscription-based, or direct-to-consumer businesses.
• Experience supporting major franchise brands, global IP, or large-scale entertainment launches.
• Experience working within a multinational matrix organization.
• Familiarity with social publishing, listening, analytics, and project management platforms.

Skills

• Social media marketing
• Digital marketing
• Integrated marketing
• Campaign management
• Audience engagement
• Subscription growth
• Content localization
• Creative asset development
• Agency management
• Data analysis
• Social listening
• Budget management
• Project management
• Communication skills
• Organizational skills

Location

• Japan

Work Type

• Full-time

Experience Level

• Level will be determined based on the selected candidate's experience, skills, and overall impact.

Benefits

• Thoughtfully curated benefits

About the Company

• Warner Bros. Discovery is a global media and entertainment company.
• WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves.
• At WBD, our guiding principles are the core values by which we operate and are central to how we get things done.

Equal Opportunity

• Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences.
• Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
• If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.