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About the Role
dmg media is seeking a YouTube Growth Lead to develop and execute YouTube strategy for new and existing channel launches, focusing on social-first publishing and building global brands.
Responsibilities
- Lead the end-to-end strategy for new YouTube channel launches from ideation and positioning to format development, scheduling, and audience growth.
- Support strategy, optimisation, and long-term planning for existing YouTube channels, working in partnership with our in-house editorial and production teams.
- Incubate repeatable content formats and scalable franchises designed for engagement and retention.
- Use analytics, insights and platform intelligence to inform programming, commissioning, and optimisation strategies.
- Partner with creative, social, editorial and commercial teams to ensure all output is brand-aligned and revenue-optimised.
- Identify and develop opportunities for creator/talent-led YouTube projects and partnerships.
- Develop sponsorship-ready formats, branded content opportunities, and strategies for audience and revenue growth.
- Ensure YouTube activity dovetails with our social-first strategy, leveraging the power of our broader network.
Requirements
- Significant track record running or launching YouTube channels at scale.
- Deep understanding of YouTube formats, audience development, algorithms, and monetisation.
- Proven ability to launch and grow repeatable video franchises.
- Publisher, digital media, or creator-led business experience essential.
- Strong commercial acumen and experience with brand partnerships.
- A strategic thinker and creative builder with genuine insight into YouTube’s present and future.
- Proven expertise in YouTube audience development and channel launches.
- Both creative and operational, with strong collaborative skills.
- Able to drive new brand launches but also support and evolve established channels.
Skills
- YouTube strategy
- Audience development
- Channel launches
- Content formats
- Franchise development
- Analytics
- Platform intelligence
- Programming
- Commissioning
- Optimisation
- Creative collaboration
- Social media strategy
- Brand partnerships
- Monetisation
Location
- dmg Media Headquarters, HSK, London, W8 5HY
Work Type
- Full Time
- Permanent
- Hybrid
Experience Level
- Leadership position
Benefits
- 25 days’ holiday (increasing by 1 per year up to a total of 30)
- Pension Plan with 5% employee contribution and 3% Company contribution
- Life cover under the Pension Plan of up to 3x basic salary
- DMGT Discounts
- Subsidised canteen
- Onsite gym
- Onsite nurse and GP clinics
- Employee Assistance Programme
- Discounted dining cards
About the Company
- dmg media maintains an unwavering commitment to uncovering the stories that matter most.
- Its brands Daily Mail, The Mail on Sunday, Metro, The i Paper, MailOnline, and Mail+ reach more than 9 million people daily in the UK.
- Globally, dmg media’s brands reach 160 million unique browsers every month across its domains and apps.
- Its global newsroom of journalists, formidable story-getting power, and breadth of content formats, delivers highly engaging, trusted content to loyal and new audiences, 24 hours a day, seven days a week.
- The Mail brand reaches three in five Brits every month and is officially the best-read, most recognised, most engaged news brand in the country.
- It is the largest news publisher on TikTok with over 28 million total followers and nearly 45 billion views in the past year.
Equal Opportunity
- We are committed to increasing diversity and maintaining an inclusive workplace culture.
- We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status, or disability.
- We are Disability Confident Committed.
- Please let us know if you require any recruitment documentation in other formats or if you require reasonable adjustments to be made during the recruitment process.
- Please be assured that any such information will be held separately to your recruitment application and will not be considered as part of the selection process.