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About the Role

The AI Optimisation GTM Lead is responsible for driving the global go-to-market (GTM) success of IFS's Optimisation portfolio, including Planning & Scheduling Optimization (PSO), Manufacturing Scheduling & Optimization (MSO), and What-If Scenario Explorer (WISE). This role acts as the commercial and proposition owner, collaborating across Product, Sales, Marketing, Customer Success, and Partner teams to define GTM strategy, build the proposition, and accelerate pipeline growth and strategic deal execution. Success is measured by pipeline generation, proposition and GTM adoption, strategic deal influence, and overall commercial performance.

Responsibilities

Own and execute the global GTM strategy for the Optimisation portfolio (PSO, MSO, WISE), ensuring alignment across Product, Sales, Marketing, Customer Success, and Partners.
Act as the commercial owner and cross-portfolio AI strategist for Optimisation, defining the common theme and narrative that connects PSO, MSO, and WISE as a single proposition.
Face off directly to the product teams to shape roadmap priorities, packaging, and monetisation based on market and customer feedback.
Develop and continuously refine repeatable GTM motions that accelerate market penetration and revenue growth across the portfolio.
Define, launch, and optimise high-impact sales plays for PSO, MSO, and WISE — individually and as a combined optimisation proposition.
Build commercial motions that enable both standalone Optimisation opportunities and attach opportunities alongside IFS Cloud and adjacent AI offerings.
Identify market opportunities, competitive positioning, and customer use cases across field service, high-tech and discrete manufacturing, and scenario planning.
Continuously evaluate sales performance and refine GTM approaches based on market feedback and commercial outcomes.
Personally support and influence the company's largest global Optimisation opportunities, including the top strategic standalone deals.
Partner with regional sales leaders throughout complex sales cycles to improve deal quality, competitive positioning, and win rates.
Facilitate executive engagement and cross-functional collaboration for strategic pursuits.
Capture and share best practices from major opportunities to improve repeatability across the organisation.
Drive a sustainable pipeline strategy targeting a minimum four-times pipeline coverage against revenue objectives for the Optimisation portfolio.
Partner with Marketing to develop and execute demand generation campaigns that create qualified pipeline for PSO, MSO, and WISE.
Monitor pipeline health, campaign effectiveness, and conversion metrics, recommending corrective actions where required.
Identify opportunities to improve pipeline quality, sales velocity, and forecast accuracy.
Work closely with Product Management across PSO, MSO, and WISE to ensure market feedback influences product direction and roadmap priorities.
Partner with Marketing to create compelling messaging, customer stories, thought leadership, and campaign content that articulate the Optimisation portfolio's AI narrative.
Collaborate with Sales Enablement to develop training, playbooks, and sales resources that increase field effectiveness.
Support Partner teams with GTM strategies that expand market reach through the ecosystem.
Define and monitor key commercial performance metrics across pipeline generation, win rates, deal progression, and GTM effectiveness for the portfolio.
Provide regular updates and recommendations to senior leadership on market performance, strategic opportunities, and execution priorities.
Foster a culture of continuous improvement by identifying opportunities to simplify processes, improve execution, and increase commercial impact.

Requirements

7+ years of experience in enterprise software, SaaS, or technology organisations within Go-to-Market, Product Marketing, Sales Strategy, Business Development, or related commercial roles.
Demonstrated success developing and executing global GTM strategies for enterprise software products, ideally spanning multiple products or a portfolio.
Experience supporting complex enterprise sales cycles and influencing strategic customer opportunities.
Strong understanding of enterprise software sales motions, including pipeline generation, solution selling, and partner ecosystems.
Experience working across multiple business functions including Sales, Marketing, Product Management, Customer Success, and Executive Leadership.
Familiarity with the full spectrum of AI capabilities, from machine learning through to agentic and frontier AI approaches, and the ability to translate technical AI capability into a clear commercial proposition.
Ability to thrive in fast-paced, global, and matrixed environments.

Skills

Commercial mindset with strong business and revenue acumen.
Strategic thinking combined with hands-on execution.
Excellent stakeholder management and cross-functional leadership skills.
Ability to influence senior executives and global sales organisations without direct authority.
Ability to translate complex AI, optimisation, and scheduling concepts into clear, customer-facing propositions.
Strong presentation, communication, and storytelling skills.
Data-driven decision making with the ability to translate insights into commercial action.
Strong project and program management capabilities.
Passion for building repeatable GTM motions that drive measurable business outcomes.

Location

Global

Work Type

Hybrid

Experience Level

7+ years

Education Level

Bachelor's degree in Business, Marketing, Engineering, Technology, or a related discipline.
MBA is beneficial.

About the Company

IFS is a billion-dollar revenue company with 7000+ employees on all continents.
Our leading AI technology is the backbone of our award-winning enterprise software solutions, enabling our customers to be their best when it really matters–at the Moment of Service™.
Our commitment to internal AI adoption has allowed us to stay at the forefront of technological advancements, ensuring our colleagues can unlock their creativity and productivity, and our solutions are always cutting-edge.
At IFS, we’re flexible, we’re innovative, and we’re focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact.
We help solve some of society’s greatest challenges, fostering a better future through our agility, collaboration, and trust.
We celebrate diversity and understand our responsibility to reflect the diverse world we work in.
We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities.
As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.
By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.
We’re looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.
With the power of our AI-driven solutions, we empower our team to change the status quo and make a real difference.
If you want to change the status quo, we’ll help you make your moment. Join Team Purple. Join IFS.

Equal Opportunity

We celebrate diversity and understand our responsibility to reflect the diverse world we work in.
We are committed to promoting an inclusive workforce that fully represents the many different cultures, backgrounds, and viewpoints of our customers, our partners, and our communities.
As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.