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About the Role
Kraken Flexibility provides the infrastructure utilities need to maintain grid stability and energy affordability amidst accelerating electrification. This role is pivotal in defining our strategy for winning in the US market, working closely with key leadership to shape our go-to-market approach from the ground up.
Responsibilities
- Shape the US go-to-market strategy for Kraken Flexibility.
- Partner with the General Manager, Head of Sales, and Head of Product to define and evolve the US go-to-market strategy.
- Identify market opportunities, target segments, and expansion priorities.
- Develop recommendations on market entry, positioning, and commercial strategy.
- Build business cases and executive-level recommendations to support investment decisions.
- Lead commercialization across US Kraken Flexibility.
- Define differentiated value propositions and positioning.
- Partner with Marketing to develop go-to-market content, including sales enablement and customer-facing materials.
- Partner with Product, Sales, and Customer Success to develop commercialization plans and ensure successful launches and market adoption.
- Drive analyst engagement, customer references, and thought leadership to build awareness and adoption in the US market.
- Synthesize customer feedback from sales, customer success, and other channels, and market research into actionable insights.
- Bring an outside-in perspective to product and commercial planning.
- Influence roadmap and GTM decisions through customer and market intelligence.
- Own the competitive intelligence motion, tracking competitor propositions, market moves, customer needs, pricing signals, and regulatory developments.
- Run win/loss analysis in partnership with sales and product, and synthesize learnings into clear recommendations for positioning, product priorities, and commercial strategy.
Requirements
- 7+ years' experience in Product Marketing, Commercial Strategy, GTM Strategy, Product Management, or Management Consulting.
- Experience defining go-to-market strategies for enterprise software or technology products.
- Background in utilities, demand response, and flexibility programs, at least across one of the categories: Edge DERMS and/or Grid DERMS. Experience in both is an advantage.
- Enjoys ambiguity, thinks strategically, and is motivated by solving commercial challenges.
- Must have the right to work in the country they are applying to at the time of application.
- Applicants must have the right to work in the country that they're applying to, at the time of application.
Skills
- Product Marketing
- Commercial Strategy
- GTM Strategy
- Product Management
- Management Consulting
- Enterprise Software Strategy
- Technology Product Strategy
- Utilities
- Demand Response
- Flexibility Programs
- Edge DERMS
- Grid DERMS
- Market Analysis
- Commercialization Planning
- Competitive Intelligence
- Win/Loss Analysis
Location
- US
Work Type
- Full-time
Experience Level
- Senior
About the Company
- Kraken powers some of the most innovative global developments in energy.
- We create the technology that redefines utilities and unlocks a new energy system of the future.
- Our operating system is transforming the industry worldwide by optimizing renewable generation, building a more intelligent grid, and empowering utilities to deliver an exceptional customer experience.
- We are on a mission to improve the lives of ONE BILLION humans within the decade and shape a cleaner, better future for everyone.
- We're creating a team of genuine, honest, empathetic people.
- Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success.
Equal Opportunity
- As an equal opportunity employer, we do not discriminate on the basis of any protected attribute.
- We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.