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About the Role

Lead brand functions including activations, partnerships, community, content, and communications to scale the business across digital and retail channels.

Responsibilities

• Define and evolve brand strategy and positioning across digital, retail, and emerging channels.
• Oversee traditional brand management functions: product and competitive positioning, new product development, messaging hierarchy and brand standards.
• Partner with founders and SVP of Marketing to translate business objectives into an annual brand plan.
• Own brand guidelines (voice, visual identity, tone) and ensure fidelity across all touchpoints.
• Scout whitespace in culture, category, and community to maintain brand distinctiveness.
• Manage and develop a team of marketers, inspiring smart bets and innovative tactics.
• Set clear, measurable goals for every brand program and define KPIs and dashboards.
• Partner with Data and Growth teams to build attribution frameworks.
• Conduct structured post-mortems on major activations and create an improving playbook.
• Own the brand budget across activations, partnerships, and content, optimizing for ROI.
• Drive innovation, quality, and consistency across brand activations and content assets.
• Build and manage a roster of best-in-class creative, production, and experiential vendors and agencies.
• Oversee brand presence at key retail moments, ensuring flawless execution.
• Own brand communications strategy and calendar, ensuring a unified brand voice.
• Partner with Comms/PR on proactive storytelling and reactive response strategies.
• Lead integrated, full-funnel campaigns across DTC and retail.
• Build strategic partnerships to extend brand reach and credibility.

Requirements

• Deep experience with CPG brand activation strategy.
• Expertise in retail-focused marketing for emergent brands.
• Operational experience building integrated brand marketing strategies.
• Passion for connecting brand activation and business performance.
• Clear and compelling communication and leadership skills.
• Brand and product messaging expertise.
• Track record of thriving in a fast-moving, test-and-learn environment.
• 8+ years of experience with a focus on CPG, emerging brands, and omnichannel marketing strategy.
• Bold, creative thinking that can live across an omnichannel ecosystem.
• Strong project management and leadership skills, including experience building and managing a team.
• Demonstrated ability to build momentum at retail and translate it into measurable sell-through.
• A strong roster of vendors and creative partners.
• Track record of connecting brand investment to hard business outcomes (CAC, LTV, retail velocity).
• Comfort operating in a fast-paced, high-growth, founder-led environment.
• Genuine passion for health, wellness, and performance categories is a plus.

Skills

• CPG brand activation strategy
• Retail-focused marketing
• Integrated brand marketing strategies
• Brand activation
• Business performance
• Communication
• Leadership
• Brand and product messaging
• Omnichannel marketing strategy
• Project management
• Team building
• Retail momentum building
• Vendor and creative partner management
• Brand investment to business outcomes connection
• Health, wellness, and performance categories

Location

• NYC

Work Type

• Full-time

Experience Level

• 8+ years

Salary/Compensations

• Competitive compensation including salary, bonus, and equity

Benefits

• Health, Dental and Vision benefits fully covered by the company.
• 401k Participation

About the Company

• Create makes the best creatine on earth, and we think everyone should be taking it.
• Founded three years ago in a NYC apartment kitchen, we've grown from two founders obsessed with a chalky tub of monohydrate into a team singularly focused on turning creatine into an everyday staple of a healthier life.
• We do one thing — creatine — and we obsess over every detail of it: quality, taste, format, and the entire customer experience.
• We're growing fast across digital and retail, and we're looking for people who want to build something focused, well-crafted, and genuinely useful.