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About the Role

This role drives the Firm's public relations strategy by proactively defining assigned PR channel communication goals and leading the global PR team in their execution. This role spearheads targeted media outreach to promote the Firm's work, thought leadership, and practice area expertise, while identifying and securing high-impact commentary and byline opportunities on emerging industry trends and market outlook.

Responsibilities

Develops, leads, and implements strategic PR initiatives designed to maintain and enhance the Firm's practices.
Drives the Firm's public relations strategy by setting communication goals and ensuring alignment across global teams.
Strategizes, develops, and oversees implementation of PR best practices for use by marketing and communications personnel globally.
Leverages and cultivates strong relationships with key journalists across geographies in business, legal, and other trade publications.
Generates and pitches corporate-focused story ideas that showcase the Firm's expertise, accomplishments, and partner thought leadership.
Identifies and secures high-impact commentary, byline, and speaking opportunities on emerging industry trends and market developments.
Partners with Business Development and Marketing teams to identify and position practices and partners on key legal issues and trends.
Coordinates public relations efforts on an ongoing basis with PR professional staff in Europe, Asia, and other U.S. offices.
Trains and prepares Partners for conversations with the press, interviews with reporters, and other media opportunities.
Drafts and oversees PR plans outlining media strategy, key messaging, and target outreach for Firm initiatives, deals, and thought leadership campaigns.
Writes and oversees Firm press releases, develops media strategies, and coordinates PR placements related to Firm announcements.
Oversees writing and placement of lateral partner press releases and profile-raising strategies.
Drafts award submissions and facilitates media components of submissions, including interviews and Q&As.
Leverages Firm events and content, including mailings and presentations, for thought leadership opportunities.
Monitors and tracks key matters, significant client news, and media coverage to ensure timely awareness and provide actionable insights to stakeholders.
Manages, mentors, and oversees a team of junior and mid-level PR and communications professionals, assigning projects and reviewing work to ensure quality and consistency with Firm messaging.
Provides ongoing feedback, coaches team members on media relations skills, and supports their professional development within the PR function.
Leads tracking and reporting of key PR metrics and utilizes findings to enhance future media campaigns.
Participates in the interviewing, selection, and training of new staff.
Effectively utilizes the Firm's performance management process to communicate performance expectations, monitor performance, coach employees, and manage unsatisfactory performance.
Recommends guidelines and practices to promote efficiency, effectiveness, excellent client service, and improved employee relations, in alignment with the Firm's Core Values.
Develops and communicates departmental guidelines and procedures.
Engages in strategic, long-range planning by developing departmental goals and supporting objectives for assigned departments.
Manages Firm resources responsibly and monitors time, attendance, overtime, and expense reports to ensure accuracy and compliance with Firm policies.
Complies with and understands Firm operations, policies, and procedures.
Performs other related duties as assigned.

Requirements

Current knowledge of industry best practices, trends, and techniques in public relations and communications.
Significant knowledge of the legal marketplace and operations within a professional services firm.
Significant knowledge of the business and legal press (coverage, tone, frequency, etc.) and strong business acumen.
Superb oral and written communication skills.
Excellent critical thinking, judgment, decision-making, and analytical ability.
Strong collaborative and project management skills with a demonstrated ability to lead cross-functional initiatives.
Flexible self-starter with a desire to work in both strategic and hands-on capacities.
Professional demeanor, high emotional intelligence, and the ability to interact effectively with partners, other attorneys, and business services professionals at all levels.
Demonstrated experience leading, supervising, and developing others.
Ability to identify and execute proactively on media opportunities.
Ability to handle multiple projects and shifting priorities in a demanding, fast-paced environment.
Ability to handle sensitive matters and maintain confidentiality with discretion.
Ability to organize, prioritize work, and delegate effectively.
Ability to work well independently as well as effectively within a team.
Knowledge and implementation of the annual budget process.
Knowledge of relevant Firm computer software programs (e.g., Outlook, Excel, PowerPoint), with the ability to learn new software and operating systems.
Demonstrates close attention to detail.
Flexibility to adjust hours and work the hours necessary to meet operating and business needs.
Flexibility to travel.

Skills

Public Relations
Communications
Media Relations
Project Management
Team Leadership
Strategic Planning
Content Development
Media Outreach
Cross-functional Collaboration

Location

NY office

Work Type

Hybrid

Experience Level

Senior Manager
Minimum of eight years of experience in public/media relations in law firm or equivalent professional services environment.
Minimum of five years of related managerial experience, including direct supervision of professional staff.

Education Level

Bachelor's degree

Salary/Compensations

$200,000 - $240,000

Benefits

Competitive salaries and year-end discretionary bonuses.
Comprehensive health care (medical, dental, vision), savings plan/401(k) and voluntary benefits.
Generous paid time off.
Paid leave options, including parental.
In-classroom, remote, and on-demand learning and professional development opportunities.
Robust well-being classes and programs.
Opportunities to give back and make an impact in local communities.

About the Company

Skadden, Arps, Slate, Meagher & Flom LLP has forged a reputation as one of the most prestigious law firms in the world.
Relying on innovation, intellect, teamwork and tenacity, our lawyers deliver the highest quality advice and novel solutions to our clients’ legal issues.
We are known for handling the most complex transactions, litigation/controversy issues, and regulatory matters, as well as for the strong partnerships we build with clients and each other.
Our attorneys, who reflect a broad range of experiences and perspectives, work together seamlessly across 50-plus practices and 21 offices in the world’s major financial centers.
What makes Skadden special is our people and the culture, community and spirit of collaboration we have created.
We believe in teamwork and inspiring each other to be our best in an atmosphere that promotes professionalism and excellence in all that we do.
We know that inclusion and drawing on the strength of a wide spectrum of talent only make us better and is vital to the firm's success.
Our goal is for everyone at the firm to enjoy a challenging career with opportunities for development and growth and to support the well-being of our attorneys and business services professionals.

Equal Opportunity

Skadden is an Equal Opportunity Employer.
It does not discriminate against applicants or employees based on any legally impermissible factor including, but not limited to, race, color, religion, creed, sex, national origin, ancestry, age, alienage or citizenship status, marital or familial status, domestic partnership status, caregiver status, sexual orientation, gender, gender identity or expression, change of sex or transgender status, genetic information, medical condition, pregnancy, childbirth or related medical conditions, sexual and reproductive health decisions, disability, any protected military or veteran status, or status as a victim of domestic or dating violence, sexual assault or offense, or stalking.
Applicants who require an accommodation during the application process should contact Alex Taylor at (212) 735-2176.
Applicants Have Rights Under Federal Employment Law
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