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About the Role

The Marketing Associate is responsible for developing, maintaining, and strengthening relationships with new and existing referral sources to increase patient census, brand awareness, and overall company visibility. This role is a key member of the Business Development team and helps lead the creation and implementation of referral strategies.

Responsibilities

• Obtain referrals from existing referral sources and follow up to ensure patients are enrolled with the agency
• Build strategic partnerships and develop techniques to attract new clients in the industry
• Schedule and present information about True Care’s programs and services to community organizations, including doctors’ offices, hospitals, nursing homes, independent living facilities, planning boards, and other healthcare professionals
• Utilize marketing strategies and techniques to attract new patients
• Research and participate in health and wellness fairs throughout New York City; coordinate partnerships with different health agencies with long-term impact goals in mind
• Attend community events as needed
• Develop compelling and concise outreach materials in collaboration with the Branding department
• Demonstrate thorough knowledge of the agency, including our vision, mission, and values; the services we provide; and how we differentiate ourselves from other home care agencies
• Provide monthly reports on outreach efforts
• Perform other related marketing duties as assigned

Requirements

• High school diploma/College degree in a related business field preferred
• Up to 75% travel within New York City required
• A car is required
• Bilingual in Mandarin and/or Cantonese is required
• Knowledge of and experience in the Home Care Private Client sector is a plus
• At least 1 year of outreach, marketing, or home care experience is highly preferred
• Knowledge and experience with computer applications, including Salesforce and Excel
• Excellent sales and marketing, communication, time management, and organizational skills
• Self-driven with strong business development goals and the ability to execute plans to achieve desired outcomes
• Clean, professional image, behavior, and demeanor are expected at all times
• Maintaining standards of high quality customer service

Skills

• Sales and marketing
• Communication
• Time management
• Organizational skills
• Business development
• Computer applications (Salesforce, Excel)

Location

• New York City

Work Type

• Full-time
• Travel required

Experience Level

• 1+ year experience preferred

Education Level

• High school diploma
• College degree preferred

Benefits

• Health, dental, and vision insurance
• 401(k) with company match
• PTO and paid holidays
• Professional development opportunities
• Mission-driven work in an innovative healthcare space

About the Company

• True Care is a home healthcare provider with a mission to provide holistic, personalized care that empowers health and enriches lives.
• The company aims to create a nurturing environment where clients and families feel heard, valued, and supported.
• True Care professionals are described as caregivers and partners in pursuit of well-rounded wellness, focusing on open communication, collaboration, and respect.