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About the Role
As a Senior Analyst on the Campaign Measurement team, you will execute post-campaign measurement strategy and execution for VIZIO Ads’ General Market business. You’ll be responsible for delivering high‑impact client-facing insights, presenting compelling stories about the value of VIZIO Ads, and supporting revenue growth through scalable, differentiated analytics. You’ll partner cross‑functionally with Sales, Client Services, Product Management, and external measurement vendors to ensure measurement is both rigorous and repeatable.
Responsibilities
- Create post-campaign measurement outputs, including Brand Lift studies, Incremental Reach, and lower-funnel outcomes.
- Own end‑to‑end execution of measurement workflows, from study setup through presentation.
- Serve as the point of contact for measurement strategy across multiple campaigns.
- Translate complex datasets into clear, compelling narratives for internal stakeholders and external clients.
- Support the scalability of measurement through process improvements, automation, and partnership with technical teams.
- Contribute to the evolution of VIZIO’s first‑party measurement capabilities, including ACR and Incremental Reach reporting.
Requirements
- Experience in ad measurement, media, media analytics, or marketing analytics
- Strong understanding of CTV, digital advertising, and advertising measurement methodologies.
- Experience working with brand lift studies, reach and frequency, and post‑campaign reporting.
- Ability to synthesize large datasets into concise, actionable insights for clients and executives.
- Proven ability to manage multiple simultaneous initiatives in a fast‑paced, cross‑functional environment.
- Bachelor’s degree in Business, Analytics, Statistics, or related field OR 2 years’ experience in data analytics, project management, business, or relevant area.
Skills
- SQL
- Excel
- Python
Location
- NEW YORK, New York US-11582
- Los Angeles, California US-11583
- Chicago, Illinois US-10276
- 350 5TH AVE, STE 4800 NEW YORK, NY 10118-4801, United States of America
Work Type
- Full-time
Experience Level
- Senior Analyst
Education Level
- Bachelor's degree in Business, Analytics, Statistics, or related field
Salary/Compensations
- $72,000.00 - $132,000.00
- $66,000.00 - $121,000.00
Benefits
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement leave
- Jury duty leave
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption and surrogacy expense reimbursement
- Live Better U education benefit program
About the Company
- Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.