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About the Role

This lead content role drives omnichannel success across all digital platforms including site, social, and EDM, with a strong focus on commerce content. The Digital Editor will oversee the day-to-day digital content operations of Better Homes & Gardens, managing a team of content creators and driving an omnichannel workflow to protect and grow audiences, traffic, engagement, and brand authority in line with KPIs. This role also works with key stakeholders to support commercial and consumer revenue, and is proficient at eCommerce and using analytic tools to understand audiences and content performance.

Responsibilities

Use data and audience insights to effectively plan content strategy across site and socials balancing both short and long term objectives.
Create and edit clean, on-brand, and highly engaging content across all digital platforms and content pillars to meet audience and revenue targets.
Use SEO insights and tools to optimise existing content and convert to shoppable content where possible.
In collaboration with the Commercial Team and Content Partnerships Leads, ideate and execute commercial content opportunities.
Ensure all digital, social, shopping, and newsletter outputs are met for the brand.
Regularly analyse and report on performance across all channels and adjust approach as required.
Assign digital tasks and workflow to the wider content team and work with the DME and Editors to ensure workloads are fairly distributed and managed.
Drive a high-performing team culture, providing regular feedback via 1:1s and team meetings.

Requirements

At least 3 years’ editing experience in digital media, preferably in either food, homes, gardening, or lifestyle.
Experience with content management systems, photo editing, and analytic tools.
Strong written and verbal communication skills.
Experience in content management and the development of content strategies.
Strong content ideation skills.
Strong understanding of SEO content.
Basic understanding of commercial drivers for websites and digital sales processes.
Experience as a team/people leader.

Skills

Content management systems
Photo editing
Analytic tools
Written communication
Verbal communication
Content management
Content strategy development
Content ideation
SEO content
Commercial drivers for websites
Digital sales processes
Team leadership
People leadership

Location

Australia

Work Type

Part-time
Hybrid

Experience Level

3+ years editing experience in digital media

Benefits

A day of leave for your birthday
4 days of volunteering leave each year
Inclusive parental leave program
FREE digital access to all Are Media titles
Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more)

About the Company

Are Media is Australia’s leading omnichannel content company for women.
Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e-commerce, customer review sites, podcasts, events and experiences.
Our brands include The Australian Women’s Weekly, Better Homes & Gardens, Woman’s Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE.
Through our Change AREgenda we drive meaningful and positive change for women.
Are Media employs Australia’s best content creation talent and we are proud that our greatest strength is our people.

Equal Opportunity

Are Media is committed to a diverse, respectful, collaborative & inclusive workplace.
We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds.
Please let us know of any reasonable adjustments you may need during the interview process.