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About the Role

Verizon is seeking a Digital Media Ad Operations Senior Manager to own the site tag and CAPI strategy and implementation. This role requires deep knowledge of the tracking landscape, including cookie deprecation and server-side technology, as well as an understanding of legal and privacy implications. The ideal candidate is a technical thinker who can grasp the bigger picture and optimize site tagging and CAPI infrastructure for Verizon's needs.

Responsibilities

Lead Site Tagging and CAPI Strategy & Execution: Oversee end-to-end implementation of website pixels/tags, including requirement gathering, resourcing, troubleshooting, and QA.
Drive Legal Compliance: Partner closely with Verizon Privacy and Legal to ensure implementation complies with Verizon governance standards.
Collaborate with tech teams: Work with technical data teams to set up integrations, ensuring execution abides by Verizon and partner requirements.
Collaborate with Verizon Sourcing: Work closely with the Sourcing team to ensure negotiated contract terms cover specific use cases and respective terms.
Partner with Media Leaders: Provide technical guidance to digital media leads to ensure site tagging and CAPI set up aligns with campaign KPIs, leadership expectations, and overarching business goals.

Requirements

Bachelor's degree or four or more years of work experience.
Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
Hands-on experience with Tag Management Systems (e.g. Tealium, Adobe, Google Tag Managers) to deploy media tracking via tagging and Online CAPI.
Hands-on experience with data onboarding platforms (e.g. LiveRamp, Epsilon) to implement Offline CAPI integrations across digital media platforms.
Technical understanding of hashing, PII protection, and data sharing methods (e.g. SFTP, API).
Familiarity with Legal and Privacy regulations and their impact on data sharing.
Familiarity with contract negotiations regarding scopes of works, data processing terms, etc.

Skills

Digital media
Operational excellence
Strategic aptitude
Rigorous governance
Collaboration
Analytical mindset
Proactive sense of urgency
Data-driven insights
Enterprise-grade safety protocols
Tag Management Systems (e.g. Tealium, Adobe, Google Tag Managers)
Online CAPI
Data onboarding platforms (e.g. LiveRamp, Epsilon)
Offline CAPI integrations
Hashing
PII protection
Data sharing methods (e.g. SFTP, API)
Legal and Privacy regulations
Contract negotiations
Queries in data warehouses (e.g. BigQuery)
Media buying platforms (Display, Video, Social, Search)
Ad servers (e.g. CM360, Innovid)
Project management systems (e.g. Workfront, Asana, Jira)

Location

New York

Work Type

Hybrid

Experience Level

Senior
Six or more years of relevant experience

Education Level

Bachelor's degree

Salary/Compensations

$115,500.00 - $201,000.00

Benefits

Medical
Dental
Vision
Short and long term disability
Basic life insurance
Supplemental life insurance
AD&D insurance
Identity theft protection
Pet insurance
Group home & auto insurance
Matched 401(k) savings plan
Up to 8 company paid holidays per year
Up to 6 personal days per year
Paid parental leave
Adoption assistance
Tuition assistance
Premium pay (overtime, shift differential, holiday pay, allowances)
Up to 15 days of vacation per year

About the Company

Verizon powers and empowers how people live, work and play by connecting them to what brings them joy.
Verizon drives innovation, creativity, and impact in the world.
The V Team is a community of people who anticipate, lead, and believe that listening is where learning begins.
In crisis and in celebration, Verizon comes together — lifting communities and building trust.

Equal Opportunity

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.