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About the Role
onX is seeking a Senior Product Manager, Content to define the Offroad content and data strategy, focusing on solving customer problems through connected, trustworthy content and data. This role is crucial for making onX Offroad the trusted authority for off-road navigation and will involve owning the content and data model, connecting customer research with external data sources, and managing the Trail Guide contributor community.
Responsibilities
- Own Offroad's content and data strategy, translating customer needs and market research into content requirements.
- Directly own research and exploration of third-party data sources.
- Partner with Product, Design, Engineering, and Content to prioritize the content roadmap and define requirements.
- Champion the customer's end-to-end experience with content.
- Own the measurement and analysis of content’s impact on customer behavior, conversion and ROI.
- Build and manage relationships with land management agencies and other data providers.
- Manage the Trail Guide Program through a direct report.
- Represent Offroad's content and data roadmap, priorities, and risks to leadership.
- Collect and channel market trends, customer feedback, and research to continuously sharpen content and data priorities.
- Look for opportunities to embed AI as a repeatable co-pilot in daily workflows.
Requirements
- Bachelor's degree in a related field or equivalent experience.
- Eight (8) or more years of experience leading software products or platforms.
- At least four (4) years of product management experience.
- At least three (3) years of experience in content strategy, data management, or program management.
- Demonstrated experience translating customer needs into content or data-model requirements.
- Demonstrated experience and genuine curiosity about end-user experience and jobs-to-be-done.
- Genuine, credible ties to the off-road, overlanding, or powersports community.
- Comfort moving between technical and relationship-driven conversations.
- Demonstrated people-leadership experience, or a clear track record of directing the work of others without direct authority.
- A strong curiosity for exploring new technologies, including AI.
- A shared passion for and ability to demonstrate onX’s Company Values.
- Permanent US work authorization is a condition of employment.
- Ability to travel quarterly for multiple days.
Skills
- Content strategy
- Data management
- Program management
- Geospatial data
- Outdoor recreation
- Consumer technology
- Data models
- Schemas
- AI
Location
- Bozeman, MT
- Missoula, MT
- Austin, TX
- Denver, CO
- Kalispell, MT
- Minneapolis, MN
- Portland, OR
- Salt Lake City, UT
- Seattle, WA
- Remote
Work Type
- Distributed workforce
- Remote
Experience Level
- Senior
- 8+ years leading software products/platforms
- 4+ years product management
- 3+ years content strategy/data management/program management
Education Level
- Bachelor's degree in Geography, GIS, Business, Data/Analytics or equivalent experience
Salary/Compensations
- $143,000 - $179,000
Benefits
- Competitive salaries
- Annual bonus of 10% based on company performance
- Equity (grant of common share options with a vesting schedule)
- Comprehensive health benefits, including a no-monthly-cost medical plan
- Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
- 401k matching at 100% for the first 3% and 50% from 3-5%
- Company-wide outdoor adventures
- Outdoor industry perks
- Annual “Get Out, Get Active” funds
- Flexible time away package (PTO, STO, VTO, paid holidays)
About the Company
- onX is a high-growth tech company focused on helping people confidently explore the outdoors.
- Driven by the mission to awaken the adventurer inside everyone.
- Builds products that optimize every outdoor experience.
- Operates with an experimentation mindset, continually iterating and improving.
- Uses the latest tooling, including AI, thoughtfully and responsibly.
- Has a growing commitment to land stewardship and recreational access.
- onX is a distributed company with more than 400 employees across the country.
- Balances individual ownership with deep collaboration.
- Operates with clear goals, structure, and frameworks.
- Priorities matter and data shapes how the company evolves.
Equal Opportunity
- onX believes that unique perspectives make us stronger and fuel innovation.
- Proud to be an equal opportunity employer.
- Committed to fairness in hiring, development, compensation, and promotion.
- Goal is to build an inclusive community where every team member can show up authentically and thrive.