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About the Role
The Marketing Operations Manager supports the planning and execution of the marketing strategy at the store level, managing the in-store Marketing team and reporting to the Director of Store Operations and Director of Marketing.
Responsibilities
- Partners with Corporate Marketing and Store Director to execute a comprehensive marketing strategy designed to drive awareness, traffic and sales
- Collaborates with the corporate Marketing Team to understand national marketing programs and develop related local marketing activities, in-store specific initiatives and projects
- Ensures defined strategies and initiatives are correctly executed at the store level according to agreed upon timelines, budgets and goals
- Ensures in-store communication is up to standards and follows brand guidelines
- Utilizes tools and systems to produce in-store signage and oversees in-store installations
- Produces store-related social media images when needed
- Manages the store Events team: hires, assigns, schedules, trains, motivates, submits payroll and evaluates
- Works with the Events Team, store teams and Corporate Marketing Team to define events calendar, plan and execute in-store, off-site, public and private events
- Works with corporate Communications Team to ensure events and initiatives are properly promoted and communicated
- Manages relationships with celebrity chefs, business partners, producers, local organizations and local authorities
- Analyzes performance and reports progress to senior leadership on a weekly basis
- Keeps track of marketing spent on provided system, staying within defined budget
- Performs other duties as required or assigned
Requirements
- Bachelor’s Degree in Business or Marketing preferred
- 2+ years of experience in marketing, with prior managerial experience
- Experience in the food and beverage industry preferred
- Knowledge of Italian cuisine and culture preferred
- Exceptional verbal and written communication skills and relationship-building skills
- Excellent problem-solving and business management skills
- Knowledge of and contacts in the food industry
- Project management skills
- Organizational and time management skills
- Availability to work onsite with a flexible schedule often including evenings, weekends and holidays
- Ability to travel up to 10% of the time
Location
- Onsite
Work Type
- Full-time
Experience Level
- 2+ years of experience in marketing
- Prior managerial experience
Education Level
- Bachelor’s Degree in Business or Marketing preferred
Salary/Compensations
- USD 80000 - USD 90000 - yearly
Benefits
- Medical, Dental, Vision Insurance
- Paid Time Off
- Paid Parental Leave
- 401K with match
- Free family meal daily
- Discounts at Eataly
- Referral bonus program
About the Company
- Eataly is the world’s largest artisanal Italian food and beverage marketplace
- Each Eataly is different, with its own character and own theme
- All Eataly locations aim for guests to: EAT authentic Italian food, SHOP high-quality Italian, local and homemade products, LEARN through classes and team product knowledge
Equal Opportunity
- Eataly is an equal employment opportunity employer
- It is the Company’s policy to not unlawfully discriminate against any applicant or employee on the basis of race, color, sex, sexual orientation, religion, national origin, age, disability or any other characteristic made unlawful to consider by applicable federal, state, or local laws
- Eataly also prohibits harassment of applicants and employees based on any of these protected categories
- It is also Eataly’s policy to comply with all applicable federal, state and local laws regarding consideration of unemployment status, salary history, credit/bankruptcy history and criminal background/conviction history in making hiring decisions
- If contacted for an employment opportunity, please advise Human Resources if you require accommodation