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About the Role

We are seeking a talented Senior Strategist to support a major brand in a regulated industry. The ideal candidate will have extensive experience in brand strategy and creative strategy, with a proven ability to activate these strategies across the target audience journey.

Responsibilities

• Assist in defining strategic and creative challenges to solve and opportunities to pursue.
• Understand the industry, brands, target audience objectives, and KPIs.
• Develop and conduct research to analyze the category, culture, brand, product, and target audience.
• Develop audience insights, including tensions to resolve and needs to meet.
• Demonstrate knowledge of various research types (quant, qual, social listening) and data (marketing research platforms).
• Write creative and activation briefs that inform and inspire creative teams.
• Collaborate with creative teams to ensure bold ideas are beautifully executed.
• Define target audience journeys, including key channels (mass, digital, physical, retail, POS, content, social), working with client customer experience experts, clients, and the client's media agency.
• Understand highly regulated environments in partnership with the client to ensure responsible work.
• Participate in client meetings, present strategic work, and build client trust.
• Collaborate closely with account management and creative teams.

Requirements

• Priority: Brand strategy or creative strategy.
• Mandatory: Customer experience.
• Asset: Experience with healthcare professionals.
• Five or more years of experience.
• Agency experience.
• Proven ability to develop insights, ideas, campaigns, and activations. Candidates must be able to provide work samples.
• Strong, clear, concise, and compelling communication skills, both written and verbal.
• Experience in a regulated industry (e.g., nicotine, health/pharma, financial services, alcohol, lotteries) is an asset. Willingness to work on a nicotine category account.
• Experience with the mentioned channels and touchpoints.
• Proven ability to work directly with clients.

Skills

• Brand strategy
• Creative strategy
• Customer experience
• Research (quant, qual, social listening)
• Data analysis
• Brief writing
• Campaign development
• Activation strategy
• Audience journey mapping
• Channel strategy
• Client communication

Location

• Canada
• Montreal
• Toronto

Work Type

• Hybrid

Experience Level

• Senior
• Five or more years of experience

Salary/Compensations

• $65,000—$115,000 CAD

About the Company

• VML, a WPP company, is a creative company that combines brand experience with commerce to create connected brands that drive growth.
• VML is recognized for its innovative and award-winning work, prioritizing people for its top-tier clients.
• VML is recognized by The Forrester Wave™ reports as a leader in service providers, marketing and creative content, commercial services, global digital experience services, global marketing services, and marketing measurement and optimization services.
• VML's specialized network, VML Health, is one of the largest and most awarded life sciences agencies globally.
• VML's global network is powered by 26,000 talented individuals in over 55 countries.
• WPP is the trusted partner for the world's most recognized brands.
• WPP combines media intelligence and data solutions with world-class creativity, next-generation production, transformative enterprise solutions, and strategic expertise.
• WPP is powered by exceptional talent and its agency marketing platform, WPP Open, to help clients navigate change, seize new opportunities, and achieve transformative growth.

Equal Opportunity

• At VML, we are committed to fostering an inclusive, stimulating work environment that also allows for career advancement.
• Our inclusion, equity, and belonging initiatives, along with the VML Foundation, reflect our determination to give back to our neighbors and make a positive impact in our communities and beyond.
• Our people are the heart of our organization. They are creators, doers, innovators, builders, or thinkers who not only drive marketing but also experiences that resonate in every action and interaction.