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About the Role

Veeam is seeking a Regional Field Marketing Manager to drive growth across the US West Coast and Canada, following its acquisition of Securiti AI. This role will own the regional field marketing plan, budget, campaign strategy, and execution across various programs, partnering closely with Sales, BDR, Channel, Customer Success, and marketing teams to generate demand, build brand awareness, and grow pipeline.

Responsibilities

Develop and execute an integrated field marketing strategy to increase brand awareness, generate security-led qualified pipeline, support customer acquisition, and contribute to regional growth targets across the US West Coast and Canada.
Partner closely with regional Sales leadership and local teams to understand market priorities, target accounts, business objectives, and pipeline needs.
Develop integrated marketing programs highlighting the combined value proposition of SecuritiAI + Veeam, driving awareness, customer engagement, and pipeline generation.
Collaborate with Veeam marketing teams to identify synergies, coordinate regional activities, and maximize the impact of shared programs and investments.
Lead the planning and execution of account-based marketing programs, integrated campaigns, field events, executive engagements, trade shows, webinars, and partner-led initiatives.
Orchestrate cross-functional collaboration across Sales, BDRs, Channels, Alliances, Product Marketing, Demand Generation, Customer Success, Communications, and subject matter experts.
Collaborate with Channels & Alliances to develop joint marketing initiatives with GSIs, regional integrators, VARs, cloud partners, and strategic alliances.
Manage MDF and partner-funded programs, coordinating joint activities to maximize partner engagement and available funding opportunities.
Partner with Customer Success to strengthen customer advocacy, increase customer engagement, and identify expansion opportunities.
Track campaign performance, pipeline contribution, lead conversion, and ROI, using data-driven insights to continuously optimize the regional marketing strategy.
Manage the regional marketing budget, allocating investments across programs based on business priorities, expected impact, and performance.

Requirements

8+ years of experience in B2B field marketing, demand generation, and/or partner marketing within SaaS enterprise technology, cloud, cybersecurity, and/or data management.
Demonstrated experience developing and executing integrated field marketing programs across the US West Coast and/or Canada with budget ownership.
Proven success driving demand generation and measurable pipeline growth.
Excellent stakeholder management skills, including experience partnering with senior Sales leadership and cross-functional teams.
Strong strategic, analytic, and problem-solving skills - with the ability to interpret, report, and present marketing, funnel, and pipeline data to drive business decisions.
Excellent project management, organizational, and communication skills.
Proficiency with Salesforce, marketing automation platforms, Microsoft Office, and marketing reporting tools.
Experience with customer advocacy programs is a plus.

Skills

B2B field marketing
Demand generation
Partner marketing
SaaS enterprise technology
Cloud
Cybersecurity
Data management
Account-based marketing (ABM)
Digital campaigns
Executive programs
Customer initiatives
Channel-led activities
Salesforce
Marketing automation platforms
Microsoft Office
Marketing reporting tools

Location

US West Coast
Canada
US East – New York, NY
US East – Raleigh, NC

Work Type

Full-time
Hybrid
Travel required (30–35%)

Experience Level

8+ years of experience

Salary/Compensations

Zone 1: $141,700—$263,000 USD
Zone 2: $129,800—$241,100 USD
Zone 3: $118,100—$219,200 USD
Zone 4: $102,700—$190,600 USD

Benefits

Unlimited paid time off
12 paid holidays
4 global VeeaMe Days for self-care
24 paid volunteer hours annually
Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
Medical, dental, and vision coverage starting on your first day
Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
401(k) retirement plan with company matching contributions
Fertility, adoption, and surrogacy support through Maven
AirVet: 24/7 virtual veterinary care at no cost
Legal services
Identity protection
Supplemental health insurance options
Tax-advantaged spending accounts for healthcare, dependent care, and commuting
Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops, and learning events

About the Company

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale.
As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk.
Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running.
Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands.

Equal Opportunity

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law.
All your information will be kept confidential.
Personal data collected during the recruitment process will be processed in accordance with our Recruiting Privacy Notice, which explains how your information is collected, used, and handled in connection with hiring activities.
By applying for this position, you consent to this processing.
By submitting your application, you confirm that the information provided, including any supporting documents, is complete and accurate to the best of your knowledge.
Any misrepresentation, omission, or falsification may result in disqualification from consideration or, if discovered after employment begins, termination of employment.