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About the Role

As a Media Planner, you will play a key role in developing and executing strategic media plans focused on awareness-driven campaigns. You will leverage digital, social, programmatic, TV, and OOH channels to drive brand impact, analyze media alternatives, make data-driven recommendations, and collaborate with internal teams and external partners for seamless execution and performance monitoring. This role requires strong attention to detail, analytical thinking, and the ability to present plans and insights directly to clients.

Responsibilities

Develop and execute strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact.
Evaluate media alternatives, leverage data-driven insights, and provide strategic recommendations for optimal channel allocation.
Collaborate with internal teams and external partners to ensure seamless execution, track campaign performance, and optimize based on insights.
Analyze campaign results, generate performance reports, and ensure accurate financial tracking and budget management.
Present media strategies, insights, and recommendations directly to clients while collaborating effectively with cross-functional teams.
Leverage industry tools (e.g., Prisma, Vividata, GWI, Google Insight Finder) to inform strategic planning and decision-making.
Stay ahead of industry trends, develop POVs, and continuously refine media strategies to drive results.

Requirements

2-3 years of experience in media planning.
Experience with media planning tools; Prisma, Vividata, GWI, Google Insight Finder, Reach Planner (desired).
Strong understanding of media strategy and tactics development, channel allocation and optimization across multiple channels.
Experience in post-campaign reporting and financial tracking.
Ability to develop POVs and strategic media recommendations based on research and insights.

Skills

Strategic Thinking
Analytical Mindset
Collaboration & Communication
Proactiveness & Attention to Detail
Technical Proficiency

Location

Canada

Work Type

Full-time

Experience Level

2-3 years

Salary/Compensations

$45,000-$50,000 per year

Benefits

3 weeks minimum vacation to start
Additional long weekend Publicis days
Holiday closures
Birthday off
Free Headspace memberships
Wellness and technology credits
Market leading savings plan

About the Company

Zenith is the ROI Agency with over 6,000 specialists across 95 markets offering unparalleled capabilities in Media, Data, Technology, Commerce and Content.
Zenith is part of Publicis Media, the media arm of Publicis Groupe.
Publicis Media Canada is Great Places to Work™ certified and recognized with Best Workplaces™ for Today’s Youth.
We provide continuing opportunities for career growth by fostering a diverse work environment that respects and supports individual contributions and opinions.
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Equal Opportunity

Zenith is an equal opportunity employer with a strong commitment to diversity and inclusion.
We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices.
We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.
Please contact our recruiter for any questions, accommodations or specific requests.
We thank all candidates for their interest in Zenith however, only those candidates selected for an interview will be contacted.