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About the Role

As a Media Planner, you will develop and execute strategic media plans for awareness-driven campaigns. You will leverage digital, social, programmatic, TV, and OOH channels to drive brand impact, analyze media alternatives, make data-driven recommendations, and collaborate with teams for seamless execution and performance monitoring. This role requires strong attention to detail, analytical thinking, and client presentation skills.

Responsibilities

Develop and execute strategic, awareness-driven media plans across digital, social, programmatic, TV, and OOH channels to maximize brand impact.
Evaluate media alternatives, leverage data-driven insights, and provide strategic recommendations for optimal channel allocation.
Collaborate with internal teams and external partners to ensure seamless execution, track campaign performance, and optimize based on insights.
Analyze campaign results, generate performance reports, and ensure accurate financial tracking and budget management.
Present media strategies, insights, and recommendations directly to clients while collaborating effectively with cross-functional teams.
Leverage industry tools (e.g., Prisma, Vividata, GWI, Google Insight Finder) to inform strategic planning and decision-making.
Stay ahead of industry trends, develop POVs, and continuously refine media strategies to drive results.

Requirements

2-3 years of experience in media planning.
Experience with media planning tools; Prisma, Vividata, GWI, Google Insight Finder, Reach Planner (desired).
Strong understanding of media strategy and tactics development, channel allocation and optimization across multiple channels.
Experience in post-campaign reporting and financial tracking.
Ability to develop POVs and strategic media recommendations based on research and insights.

Skills

Strategic Thinking
Analytical Mindset
Collaboration & Communication
Proactiveness & Attention to Detail
Technical Proficiency

Location

Windsor
Toronto
Montreal

Work Type

Full-time

Experience Level

2-3 years

Salary/Compensations

$45,000-$50,000 per year

Benefits

Work Your World program (work from anywhere in Canada or overseas for up to 6 weeks a year)
Extended long weekends with an additional day off each long weekend
Wellness & Tech benefits
Birthday leave
Extensive Learning & Development opportunities
Local and Global Mobility within the Publicis Groupe network

About the Company

Starcom is a global communications planning and media leader with over 80 years of history.
The agency is grounded in the principle that people are at the center of all they do, using data and technology to move people and business forward.
With over 7,000 employees in over 100 offices worldwide, Starcom partners with leading marketers and brands.
In Canada, Starcom is part of Publicis Media within Publicis Groupe.
Starcom has been recognized as Great Places to Work certified three years in a row, ranked in LinkedIn’s Top 25 Great Places to Work, and was the 2022 Media Agency of the Year and a 2023 Media Agency of the Year finalist.

Equal Opportunity

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion.
They create and nurture a vibrant work environment that celebrates, values, and leverages all aspects of diversity and inclusiveness.
They encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.