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About the Role
Bristol Hospice is seeking a strategic and creative Director of Marketing to lead marketing initiatives that support growth, strengthen the brand, and tell the company's story nationwide. This role involves balancing big-picture strategy with hands-on execution, partnering with executive leadership, business development, and operational leaders to create impactful campaigns and ensure brand consistency.
Responsibilities
- Lead the planning, development, and execution of marketing campaigns and initiatives across multiple lines of business.
- Develop marketing strategies that support organizational growth, brand awareness, and business objectives.
- Manage budgets, timelines, resources, and project scope for marketing initiatives.
- Oversee the creation of marketing materials, including brochures, handbooks, presentations, sales collateral, and promotional content.
- Write and edit impactful marketing and communication copy.
- Maintain and strengthen Bristol Hospice's brand identity across all channels and materials.
- Partner with business development, operations, and executive leadership teams to support strategic growth initiatives.
- Coordinate with external vendors, designers, printers, advertisers, and marketing service providers.
- Monitor and report on campaign performance, marketing activity, and industry trends.
- Conduct market research and competitive analysis to identify opportunities and inform strategy.
- Support new market launches, mergers, rebranding efforts, and nationwide promotional campaigns.
- Build strong relationships with stakeholders, vendors, and cross-functional partners.
- Supervise and mentor marketing support staff and project team members as assigned.
- Represent Bristol Hospice at industry and community events as needed.
- Perform other duties as assigned.
Requirements
- Minimum of two (2) years of branding and marketing experience.
- Strong written and verbal communication skills.
- Proven ability to manage multiple priorities, projects, and deadlines simultaneously.
- Experience developing and executing successful marketing initiatives.
- Strong organizational and project management capabilities.
- Ability to work collaboratively across departments and influence stakeholders at all levels.
- Proficiency with Microsoft Office applications, including Word, Excel, and PowerPoint.
- Demonstrated creativity, attention to detail, and strategic thinking.
- May be required to occasionally travel local and long-distance with or without notice.
- Must possess strong leadership and multi-tasking skills.
- Must be flexible in work hours.
Skills
- Branding
- Marketing
- Campaign Development
- Strategy Development
- Budget Management
- Project Management
- Content Creation
- Copywriting
- Brand Management
- Market Research
- Competitive Analysis
- Stakeholder Management
- Vendor Management
- Leadership
- Microsoft Office Suite
Location
- Salt Lake City, UT
Work Type
- Full-time
Experience Level
- 2+ years
Salary/Compensations
- $90,000.00 - $120,000.00 per year
Benefits
- Tuition Reimbursement
- PTO and Paid Holidays
- Medical, Dental, Vision, Life Insurance
- HSA & 401(k) available
- Mileage Reimbursement for applicable positions
- Advanced training programs
About the Company
- Bristol Hospice is a nationwide industry leader committed to providing a family-centered approach in the delivery of hospice services throughout our communities.
- We are dedicated to our mission that all patients and families entrusted to our care will be treated with the highest level of compassion, respect, and dignity.
- Our culture is cultivated using the values of Integrity, Trust, Excellence, Accountability, and Mutual Respect.
- We embrace the reverence of life!
Equal Opportunity
- Bristol Hospice is an equal-opportunity employer.
- Our success depends upon our ability to create and maintain a diverse and supportive work environment where individuality is promoted.
- Bristol puts high priority on the worth of every person.
- We do not base our hiring decisions on race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristics.