About the Role
Marketing Science's mission is to transform advertising performance and industry practices on Meta platforms through data-driven analytical methods. The Marketing Science Agencies team is seeking a Marketing Science Partner to focus on their Global Agencies portfolio, driving better client outcomes using analytical skills, marketing measurement experience, and familiarity with large datasets.
Responsibilities
- Manage a complex set of measurement-related agency relationships, extracting maximum value for both agencies and Meta.
- Drive better measurement practices with agencies by designing global learning agendas and testing programs.
- Utilize Meta's measurement tools and partners for practices like randomized controlled trials, Marketing Mix Modelling, and big data analytics.
- Collaborate with internal teams (Sales, Creative Shop, Business Engineering, Product Marketing) to maximize client benefit and business impact.
- Undertake data analysis to identify key impact opportunities, including developing queries against Meta's internal data infrastructure.
- Conduct in-depth ad effectiveness meta-analyses and research studies, communicating results to diverse audiences.
- Provide feedback to Product, R&D, and Partnerships to identify opportunities for new features, products, and partnerships.
Requirements
- Currently have, or be in the process of obtaining, a Bachelor's degree in a directly related field, or equivalent practical experience. Degree must be completed prior to joining Meta.
- 5+ years of experience scoping and executing research and measurement projects with clients and/or cross-functional stakeholders.
- Experience in analyzing and manipulating data sets to understand patterns and provide insights.
- Demonstrated leadership experience at an industry level and the skill to build trusted relationships with clients.
- Proven experience communicating technical content to all types of audiences, and translating complex/technical concepts for business stakeholders.
- Proven knowledge of advertising measurement methods and technologies, especially experimental techniques and MMM.
- Fluency with data querying languages (e.g., SQL) and manipulation tools to work with large data sets.
Skills
- Analytical skills
- Critical thinking skills
- Marketing and advertising measurement experience
- Familiarity with large data sets and data manipulation
- Communication skills
- Relationship building skills
- Ability to communicate complex concepts simply and succinctly
- Data analysis
- Data querying languages (e.g. SQL)
- Data manipulation tools
- Advertising measurement methods and technologies
- Experimental techniques
- Marketing Mix Modelling (MMM)
- R
- Python
- Responsible AI practices
- AI skill development
- Integrating AI tools
Location
- Global
Work Type
- Full-time
- Hybrid
Experience Level
- 5+ years experience
- Leadership experience
Education Level
- Bachelor's degree in a directly related field or equivalent practical experience
- Advanced degree in a quantitative field
Salary/Compensations
- $101,000/year to $152,000/year
Benefits
- Bonus
- Equity
- Benefits
About the Company
- Marketing Science's mission is to unlock the full potential of businesses on Meta platforms by transforming advertising performance and industry practices, through the use of data-driven analytical methods.
