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About the Role

As a Senior Media Director, you will set the strategic direction for media investment planning, buying, and optimization for CPG clients in North America. You will ensure plans are grounded in strong channel logic, sound investment principles, and a clear connection to business outcomes. You will own cross-channel strategy and plan alignment, lead a team of media managers and directors, and provide a senior media perspective to clients and account leads.

Responsibilities

Lead plan development and investment approach across your portfolio, ensuring strong strategic rationale.
Set standards for I/O accuracy, spec compliance, and buy execution.
Own the relationship and investment approach with key media platforms and partners.
Partner with Account leadership to align media investment with account strategy and business objectives.
Own cross-channel strategy and plan alignment, ensuring full-funnel thinking connects to brand and business objectives.
Translate client briefs into integrated, cross-channel investment approaches.
Guide Account and Creative partners on how channel strategy supports the broader campaign narrative.
Lead post-campaign reporting and the learning agenda, ensuring insights inform future plans.
Build stakeholder trust in the measurement approach, aligning on success metrics before campaigns launch.
Guide the team on complex channel plans and measurement matrices, including test-and-learn frameworks.
Train and support the team on platform and tool use, ensuring consistent execution.
Maintain platform reliability and troubleshoot tool-related issues.
Stay current on new platform capabilities and identify opportunities for application.
Set the optimization roadmap for your portfolio and drive its implementation.
Ensure consistent delivery against KPIs, correcting underperforming campaigns.
Champion a test-and-learn mindset, ensuring findings are documented and applied.
Build segmentation strategies and platform-specific audience logic.
Guide the team on applying audience insights and platform data to refine channel-specific approaches.
Stay ahead of shifts in channel and audience behavior, bringing new thinking to the team and clients.
Manage and develop direct reports, owning performance conversations, goal-setting, and career development.
Build team capability and bench strength through coaching, feedback, and stretch assignments.
Model leadership behaviors and professional standards.
Contribute to team-wide planning, hiring decisions, and operational improvements.
Champion a culture of accountability, clarity, and continuous improvement within your media team.

Requirements

8–12 years of experience in media planning, buying, or investment strategy.
5+ years in a senior media leadership role within a media or integrated agency.
Proven track record leading cross-channel media strategy and investment across a portfolio of clients or campaigns.
Demonstrated people management experience, including direct report oversight, performance management, and career development.
Deep fluency across media platforms, tools, and measurement systems.
Strong analytical acumen, with experience translating performance data into a clear learning agenda and optimization roadmap.
Excellent communicator and confident senior presenter.
Strategically minded, with the ability to connect media investment to measurable business outcomes.
Highly organized, decisive, and calm under pressure.

Skills

Media Planning
Media Buying
Investment Strategy
Cross-channel Media Strategy
People Management
Performance Management
Career Development
Media Platforms
Media Tools
Measurement Systems
Analytical Acumen
Communication
Presentation Skills
Strategic Thinking
Organization
Decision Making
Problem-Solving

Location

Toronto

Work Type

Hybrid

Experience Level

Senior

Salary/Compensations

$140,000–$150,000

Benefits

Hybrid setup
Up to 28 paid days off
Winter holiday shutdowns
Health, dental, and vision plans
Salt Bucks for wellness, RRSPs, or extra time off
Dedicated Salt Days
Learning access
Formal leadership development
Referral and new business bonuses
Phone reimbursement
Exclusive lifestyle perks
Personalized wellness options

About the Company

At Salt Media, we're building a different kind of agency where media, commerce, creative, data and technology work as a single connected team.
We combine strategic thinking with AI-powered tools, automation and advanced analytics to help North American brands solve complex business challenges and drive measurable growth.
We move quickly, challenge convention, and believe the best ideas come from curious people who are empowered to experiment.
We are shaping the future of media.

Equal Opportunity

Salt XC is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.