Product Manager - Marketing Technology & Acquisition at Hippo Insurance | Austin, TX, US | Rezi

Product Manager - Marketing Technology & Acquisition at Hippo Insurance

Product Manager - Marketing Technology & Acquisition

Hippo Insurance · Austin, TX, US

2 weeks ago

Product Manager - Marketing Technology & Acquisition

Hippo Insurance · Austin, TX, US

15 days ago
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About the Role

We are looking for a results-driven Product Manager to lead Marketing Enablement and Acquisition in the Growth Organization. You'll own the tooling that lets our marketing team move quickly, owning the infrastructure and the acquisition surfaces it powers. This role is the product counterpart to our growth marketing team, acting as part platform PM, part funnel PM, and deciding which problems are solved with tooling versus a one-off build.

Responsibilities

  • Own the martech stack as a product, including CDP, tag management, consent and privacy tooling, and marketing automation, plus the integrations connecting them.
  • Build self-serve tools for marketers so they can launch, configure, and personalize campaigns without engineering support: page composition, audience building, and dynamic content.
  • Own the tracking and conversion signal layer end to end, defining the event taxonomy to power analytics, attribution, and channel bidding.
  • Own the landing page and quote-entry experience and build channel-specific templates with paid and SEO for message continuity.
  • Design and run experiments, identify opportunities, sequence A/B tests, and translate results into product decisions.
  • Own attribution and acquisition reporting with data and finance, including multi-touch modeling, incrementality testing, and reconciling platform-reported numbers.
  • Be the voice of the customer by running customer interviews and analyzing CSAT and NPS data.
  • Identify opportunities to improve speed-to-market for product changes through tooling, process improvements, and automation.
  • Drive a data-informed roadmap by defining success metrics tied to business outcomes and using analytics tools to uncover insights.
  • Translate insights into crisp requirements (PRDs, user stories, acceptance criteria) and partner with Engineering/Design/Data to ship high-quality solutions.
  • Establish a strong operating cadence including prioritization frameworks, stakeholder alignment, launch readiness, training/comms, and performance tracking.
  • Collaborate closely with design and engineering, bring a clear point of view, and communicate roadmap decisions and tradeoffs to senior stakeholders.

Requirements

  • 3+ years in product management, with meaningful time spent on martech, growth platform, or marketing-adjacent internal tools.
  • Hands-on knowledge of CDPs (Segment, mParticle), tag managers (GTM, Tealium), marketing automation (Braze, Iterable, Marketo), and paid platform integrations.
  • Deep understanding of digital measurement and its challenges, including cookie deprecation, iOS restrictions, consent management, and server-side tracking.
  • Strong analytical instincts, comfortable defining metrics, building measurement plans, and using data to tell a story.
  • Ability to work with Legal and Compliance on privacy requirements.
  • Customer empathy, with a track record of conducting customer research and translating insights into product decisions.
  • Design sensibility, with a strong eye for good UX and the ability to articulate design choices.
  • End-to-end product experience, ideally a consumer-facing digital product with a multi-step user journey.
  • Experimentation fluency, including designing valid A/B tests and interpreting results.
  • Clear, confident communication, with the ability to translate complex strategies into clear narratives for any audience.
  • High agency, taking ownership of hard problems and moving forward without waiting for perfect information.
  • Collaborative spirit, earning trust by doing great work and making others better.

Skills

  • Martech
  • Growth platform
  • Marketing-adjacent internal tools
  • CDPs (Segment, mParticle)
  • Tag managers (GTM, Tealium)
  • Marketing automation (Braze, Iterable, Marketo)
  • Paid platform integrations
  • Digital measurement
  • Cookie deprecation
  • iOS restrictions
  • Consent management
  • Server-side tracking
  • Analytics
  • Measurement plans
  • Data storytelling
  • Privacy requirements
  • Customer research
  • UX design
  • Product management
  • A/B testing
  • Communication
  • Stakeholder alignment
  • Prioritization

Location

  • Austin, TX

Work Type

  • Onsite

Experience Level

  • 3+ years

Education Level

  • Bachelor’s degree in Business, Finance/Accounting, Computer Science, or a related field.

Benefits

  • Multiple medical plans
  • 100% employer covered dental & vision plans for team members and their families
  • 401(k)-retirement plan
  • Short & long-term disability
  • Employer-paid life insurance
  • Flexible Spending Accounts (FSA) for health and dependent care
  • Employee Assistance Program (EAP)
  • Equity compensation
  • Training and internal career growth opportunities
  • Flexible Time Off
  • 12 weeks of parental leave for primary and secondary caregivers
  • Snacks and drinks available
  • Catered lunches for onsite employees

About the Company

  • Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most.
  • Today, that same tech-native approach powers our work beyond homeowners. Hippo operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences.
  • Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.
  • If you're energized by building what's next, we'd love to meet you.

Equal Opportunity

  • Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion.
  • Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.