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About the Role
Gaia’s mission is to ensure that everyone who wants a family has the chance to try. We're looking for a Creative Lead to scale our creative function, ensuring a consistent, clear visual identity and messaging, and developing category-defining creative while personally owning high-quality output across brand and performance from day one. This role involves ideating, designing, and directing creative work that translates a complex, emotional experience into something delightful for Gaia’s members.
Responsibilities
- Own Gaia's creative craft end to end, stewarding and evolving visual identity and brand guidelines.
- Establish a design system that scales across brand, product, and partner-facing work.
- Develop visual brand strategy tied directly to business goals.
- Maintain brand consistency across all creative projects and teams.
- Conceptualize and design high-converting marketing material across various channels.
- Translate complex, regulated concepts into clear and compliant branded experiences.
- Stand up AI-powered creative workflows for efficient asset production.
- Partner closely with Growth, Partnerships, and Leadership to align creative work with business objectives.
- Present creative concepts clearly and persuasively to cross-functional teams.
- Incorporate feedback while maintaining a clear point of view.
- Own project timelines and deadlines, flagging blockers early.
- Keep multiple projects moving forward concurrently.
- As the team grows, hire, guide, and mentor designers, running critiques to elevate craft.
Requirements
- 8+ years of visual design experience, with a strong focus on brand and performance marketing.
- Experience in an early- or growth-stage company is strongly preferred.
- A strong portfolio spanning brand identity, websites, campaigns, and performance marketing creative.
- Proficiency in Figma and the Adobe Creative Suite.
- Solid grasp of brand identity systems, digital marketing principles, website design best practices, and performance marketing metrics.
- Excellent communication and presentation skills.
- Comfort in a fast-paced, ambiguous environment, managing multiple projects and shifting priorities.
- A genuinely AI-native approach to design and asset production.
- An owner's mentality, a strong bias to action, and humility.
- Experience in a growth-stage startup environment is preferred.
- Experience designing for consumer brands is a plus.
- Direct experience building and scaling a creative function or brand system is preferred.
Skills
- Visual design
- Brand identity
- Performance marketing
- Figma
- Adobe Creative Suite
- Brand identity systems
- Digital marketing principles
- Website design best practices
- Performance marketing metrics
- Communication
- Presentation skills
- AI-native design
- Asset production
Location
- NYC
Work Type
- Full-time
Experience Level
- 8+ years
Salary/Compensations
- $150,000–$180,000
Benefits
- Comprehensive healthcare coverage
- Fertility and family-building support
- Home office or setup budget
- Annual personal development budget
- Ongoing work on reward and recognition programs
About the Company
- Gaia’s mission is to ensure that everyone who wants a family has the chance to try.
- At Gaia, our people are the foundation of our success.
- We are committed to supporting our team’s wellbeing, growth, and long-term potential.
Equal Opportunity
- Gaia is an equal opportunity employer and values diversity in all forms. We encourage candidates from all backgrounds to apply.