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About the Role

As a Senior Brand Marketing Associate, you will be central to major decision-making processes. Your responsibilities will encompass consumption analysis, consumer insight generation, concept ideation, product development, packaging design, and support plan execution. You will support cross-functional teams to bring the brand plan to life for consumers and drive category growth for retailers by focusing on bigger and bolder initiatives.

Responsibilities

Perform detailed analysis on large data sets, derive insights, and interpret findings to cross-functional leadership with clear action plans, leveraging Nielsen data.
Drive the commercialization process for innovation and renovation projects, including graphics changes and PPA, in partnership with cross-functional teams.
Support the building of future coffee strategy regarding portfolio evolution with a now/near/next approach.
Manage brand activations, such as in-store product demos.
Manage the budget for Canada Coffee.
Support Sales with customer queries and other administrative tasks.

Requirements

1-3 years of experience in CPG brand management.
Excellent analytical skills and attention to detail.
Excellent organizational and project management skills, with the ability to meet deadlines and balance multiple priorities.
Self-starter with the ability to independently prioritize and act with urgency.
Ability to simplify and clearly communicate the state of the business to senior leadership.
Passion for understanding consumer culture, interests, attitudes, and trends.
Coffee lover.

Skills

Strong analytical skills
Financial acumen including brand P&Ls
Proficient in Microsoft Office tools (especially Excel and PowerPoint)
Project management skills
Communication skills

Location

Toronto, ON

Work Type

Hybrid (3 days in-office)

Experience Level

Senior

Salary/Compensations

$80,100.00 - $100,100.00

Benefits

Eligible for a performance-based bonus.
Affordable healthcare, protection, and savings plans for employees and their eligible dependents.
Events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle.
Participation in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors.
Physical benefits: Medical, Prescription Drug, Dental, Vision, Screenings/Assessments.
Social benefits: Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training.
Emotional benefits: Employee Family Assistance Program, Wellbeing Programs, Family Support Programs.
Financial benefits: Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks.

About the Company

Kraft Heinz is a company where marketing is at the core of decision-making, driven by consumer obsession and a vision for future success while driving revenue and profit.

Equal Opportunity

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.
Applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.