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About the Role

Lead field marketing initiatives across the US, building and executing programs to engage prospects, support pipeline, and elevate Upwind’s brand presence. This is a high-impact individual contributor role where you will shape how Upwind shows up in key markets, operating independently with support from a collaborative global marketing team.

Responsibilities

• Plan and execute field marketing programs across the US, including executive dinners, meetups, workshops, trade shows, partner events, and Upwind-owned activations.
• Own event operations end to end, including budgeting, venue sourcing, vendor management, registration, shipments, booth setup, onsite execution, swag, and post-event workflows.
• Partner closely with sales and demand generation to align on business goals, drive attendance, influence pipeline progression, and ensure programs support measurable outcomes.
• Maintain and continuously improve event calendars, program overviews, documentation, and cross-functional communication.
• Collaborate with sales on target account and prospect lists, campaign alignment, and targeted outreach.
• Tailor event experiences and messaging for target audiences while staying aligned with Upwind’s brand, positioning, and customer journey.
• Execute digital components that support field programs, including invitations, landing pages, email sequences, registration, and follow-up cadences.
• Track, measure, and report on program performance, including attendance quality, pipeline creation, pipeline acceleration, cost efficiency, and ROI.
• Provide data-driven insights and recommendations to refine event strategy, improve operational efficiency, and maximize business impact.
• Build and strengthen Upwind’s presence across key US markets, tech communities, and cloud security audiences.

Requirements

• 3+ years of experience in field or event marketing at a high-growth B2B company, or hospitality industry.
• Proven ability to plan and execute events end to end, including venue coordination, vendor management, registration, onsite execution, and post-event follow-up.
• Comfortable collaborating closely with sales teams to support outreach, prospecting, and pipeline initiatives.
• Strong project management and organizational skills with the ability to manage multiple programs and deadlines simultaneously.
• Comfortable managing shipments, show services, AV coordination, swag, branded materials, and onsite logistics.
• Excellent communicator who thrives in cross-functional work across sales, marketing, product, design, and leadership.
• Highly detail-oriented with strong follow-through and the ability to anticipate needs and solve problems quickly.
• Able to operate with autonomy and accountability in a fast-paced, evolving environment.
• Willingness to travel across the US and work onsite during event setup, execution, and teardown.
• Ability to lift, carry, and move boxes or event materials up to 40 lbs.

Location

• US

Work Type

• Field Marketing
• Onsite during event setup, execution, and teardown

Experience Level

• 3+ years of experience

About the Company

• Upwind’s brand presence
• Upwind’s brand, positioning, and customer journey
• Upwind’s presence across key US markets, tech communities, and cloud security audiences