About the Role
Acceleration Partners is hiring a Senior Partner Growth Manager, Platform Partnerships to own and grow platform and API partnerships that drive SMB advertiser acquisition and revenue at scale for our client, TikTok For Business. This role will sit at the intersection of product, engineering, and go-to-market: structuring deals, deepening technical integrations, and accelerating how partners bring TikTok For Business to their merchants and clients.
Responsibilities
- Identifies, pursues, and closes new platform and API partnerships with CRM platforms, e-commerce tools, and marketing automation providers. Owns the full BD cycle from first contact through signed agreement.
- Builds and maintains a strong network across the platform partnership ecosystem and represents TikTok For Business at senior and C-level engagements.
- Drives the critical post-close phase: shepherding partners through technical onboarding, scoping API integration requirements, and working closely with product and engineering teams to get integrations live.
- Translates commercial commitments into operational reality, ensuring partners can activate advertisers at scale via TikTok For Business APIs.
- Co-creates and executes co-marketing, co-selling, and activation programs with partners to drive advertiser onboarding.
- Builds joint GTM motions that connect TikTok platform strengths to each partner’s merchant or client base, with the goal of growing effective monthly active advertiser (EMAA) counts.
- Tracks and owns partnership KPIs including registrations, new customer acquisition (NCA), EMAA, and revenue.
- Uses data to identify what is working, what isn’t and where to focus energy.
- Brings a structured, analytical approach to optimization across a portfolio of partnerships.
- Acts as the connective tissue between external partners and internal product, engineering, and marketing teams.
- Communicates partner needs clearly, flags integration blockers early, and ensures internal teams have the context to prioritize and execute effectively.
Requirements
- 5+ years of experience in platform partnerships, business development, or API partnership management.
- Proven track record closing and operationalizing partnerships, not just sourcing them.
- API and technical fluency: comfortable reading API documentation, discussing integration requirements with engineering teams, and identifying where technical configurations create (or block) commercial value.
- Candidates with a strong understanding of digital advertising or experience at a tech or ad-tech company are also considered, with hands-on training provided during onboarding.
- Solid understanding of digital advertising, particularly how SMBs buy ads and how platform ad products (pixel, conversion tracking, campaign creation) function.
- Commercial acumen: understands partnership economics, can structure win-win deals, and knows how to measure impact.
- Fluent in English (required).
- Additional major European language (German, French, Spanish, Italian, or Dutch) is a strong plus.
- Experience working cross-functionally with product, engineering, and marketing teams.
- Bachelor’s degree.
- Ability to travel when needed for partner meetings, conferences, and internal team events.
Skills
- Platform partnerships
- Business development
- API partnership management
- API and technical fluency
- Digital advertising
- Commercial acumen
- Structured and data-driven approach
- Strong communication skills
Location
- Remote
Work Type
- Remote
- Work-from-home
Experience Level
- Senior
Education Level
- Bachelor’s degree
Salary/Compensations
- $75,000 - $95,000
Benefits
- 100% remote work
- Group medical, dental, and vision coverage insurance (with opt-out benefits)
- 401K with matching
- Open Paid Time Off
- Summer & Holiday Wellness Breaks in July and December
- Volunteer and Birthday Time Off
- Focus Fridays
- Paid Parental Leave Benefits
- Wellness, Technology & Education Allowances
- Paid sabbatical leaves
- Donation matching
About the Company
- Acceleration Partners is the world’s largest and first-to-market Partnership Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients.
- Managing clients in 40+ countries, AP’s global team of 300+ focuses on data-driven strategies that connect brands to the right consumers through affiliate and influencer.
- All of our work is supported by APVision, our proprietary technology suite which leverages the largest dataset of any agency in the Partnership Marketing agency ecosystem.
- Serving over 200 brands—including household names like Amazon, Apple, Target, Google, Marriott, Coinbase, and Burberry—AP’s diversified team is creating what’s next in the industry by building high-performing partnership marketing programs.
- As the only truly integrated global partnerships agency, AP prides itself on being at the cutting edge of industry developments and leveraging proven expertise to deliver unique solutions for brands seeking sustainable growth.
Equal Opportunity
- Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status.
