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About the Role
As a senior product marketing manager, you will be responsible for platform and product feature Go-To-Market strategy and execution. You will be a product evangelist and play an integral role in organizing product launches, collaborating with cross-functional teams to make Invicti’s products stand out in the web application security industry.
Responsibilities
- Develop platform and product feature Go-To-Market strategy and execution.
- Collaborate with cross-functional teams to differentiate Invicti’s products.
- Act as a product evangelist and organize product launches.
- Develop positioning and messaging that resonates with buyers.
- Empower sales channels for success.
- Collaborate with the marketing team to develop demand-driving programs.
- Track performance and use data to prove what's working.
- Collaborate with product managers and sales channels.
- Develop sales enablement strategies and materials.
- Contribute to TAM, SAM, and SOM analyses.
Requirements
- 7+ years of B2B product marketing experience, ideally within cybersecurity, application security, cloud security, network security, or another highly technical software category.
- Demonstrated experience leading complex product and feature launches from end to end, including positioning, messaging, launch planning, enablement, campaign coordination, execution, and measurement.
- A strong portfolio of product marketing work demonstrating experience with positioning and messaging frameworks, competitive intelligence, market narratives, thought leadership, videos, presentations, and pitch decks.
- Proven ability to translate highly technical products and concepts into compelling, differentiated stories for audiences ranging from C-level executives to security, DevOps, engineering, and development teams.
- Experience presenting confidently in webinars, trainings, conferences, customer meetings, sales enablement sessions, and internal executive or company-wide forums.
- Strong experience in analyst relations, including briefing and building relationships with industry analysts and supporting major market reports and evaluations.
- Demonstrated ability to influence cross-functional stakeholders across Demand Generation, Web, Brand Marketing, Sales, Customer Success, Product Management, and other teams, particularly around product positioning and go-to-market strategy.
- Strong knowledge of market research, segmentation, competitive analysis, and market sizing.
- Experience with pricing and packaging strategy, particularly within application security, network security, or enterprise software, is strongly preferred.
- An analytical mindset and demonstrated ability to use market evidence, customer insights, competitive intelligence, and performance data to inform strategy and decisions.
- Exceptional written and verbal communication skills.
- Excellent organization, project management, and time-management skills.
- Highly collaborative, intellectually curious, detail-oriented, and comfortable influencing stakeholders without direct authority.
Skills
- Product marketing
- Go-To-Market strategy
- Product launches
- Positioning
- Messaging
- Competitive intelligence
- Market research
- Segmentation
- Market sizing
- Sales enablement
- Pricing strategy
- Packaging strategy
- Analyst relations
- Communication skills
- Project management
- Time management
Location
- Austin, Texas
- Remote
- Hybrid
Work Type
- Hybrid
- Remote
Experience Level
- Senior
- 7+ years
Education Level
- Bachelor's degree in Marketing, Business, Engineering, IT or equivalent relevant professional experience.
Benefits
- 100% employee health, vision, and dental premium costs covered.
- 75% contribution to dependent health care premiums.
- 50% contribution to dependent vision/dental premiums.
- Health coverage effective on the first day.
- Employee Assistance Program with 24/7 support.
- 16 weeks paid parental leave for birthing parents.
- 4 weeks paid parental leave for non-birthing/bonding parents.
- 401(k) Savings Plan with 50% up to 6% company match.
- Hybrid or Remote Working options.
- Discretionary Time Off (flexible vacation schedule).
- Quarterly Thrive-Wellness Days.
- 5 days of paid Volunteerism Time Off annually.
- Ongoing recognition & rewards.
- Culture emphasizing personal and professional growth.
About the Company
- Delivering the industry’s most accurate application security platform for nearly 20 years.
- Recognized as a leader in Application Security Testing and a DAST Innovator by Latio.
- Enables organizations to continuously scan and secure web apps and APIs.
- Serves more than 3,600 organizations worldwide.
Equal Opportunity
- At Invicti, we embrace diversity and individuality in all forms. Discrimination has no place here - regardless of race, religion, gender, age, ability, sexual orientation, or any other aspect that makes you unique. We're all about creating a space where everyone feels valued and included. So come as you are and join us in shaping the future of our industry.