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About the Role

Own global demand generation, integrated campaigns, and cross-sell/upsell programs for Diligent’s AI-powered GRC platform, driving high-quality full-funnel pipeline for net-new acquisition and expansion across the existing customer base. This senior leadership role is responsible for the strategy, team, and execution of integrated campaigns, paid media, lifecycle marketing, advocacy, and reference programs.

Responsibilities

Define, own, and execute the global integrated campaign strategy for demand generation, aligned to company pipeline and bookings targets.
Partner with Brand and Product Marketing to deliver the Diligent story across outbound marketing channels for AI GRC platforms to drive leads, adoption, and engagement.
Partner with Product, Brand, and Analytics to understand and action competitive dynamics in messaging and channel selection for campaigns.
Lead, develop, and grow a global team of demand generation, digital, and campaign marketers.
Own global top-of-funnel coverage to drive high-quality leads and rigorously evaluate lead quality and conversion.
Own cross-sell/upsell strategies to the current customer base, leveraging new platform and AI narratives.
Build scalable global campaign frameworks and assets that support local execution in partnership with Field Marketing.
Act as the primary marketing partner to Sales and RevOps on pipeline generation, representing Revenue Marketing in operating reviews and planning.
Globally own and scale paid media strategy and integrated campaigns across search, social, and programmatic to drive high-quality net-new pipeline.
Build and manage always-on nurture, lifecycle, and agentic programs that convert awareness into qualified pipeline.
Partner with Product and PMM to ensure campaign messaging reflects product nuance and competitive positioning.
Leverage AI for prospect sales intelligence to understand lift and tipping points in the net-new funnel.
Develop outbound plays in partnership with Sales that are timely, current, high-quality, and focused.
Develop and refine ideal customer profile and persona-based targeting to improve lead quality and conversion rates.
Own full-funnel campaign strategy for cross-sell/upsell of the full Diligent platform into the existing base.
Design integrated campaigns that support land-and-expand motions and multi-product adoption.
Partner with Customer Success on base-expansion signals, renewal timing, and expansion campaigns.
Leverage AI for sales intelligence to understand lift and tipping points in the client sales funnel.
Work with growth and analytics teams to identify triggers and intent.
Own pipeline and campaign reporting on leads, conversion rates, CAC, and channel-level ROI in partnership with RevOps/marketing ops.
Evaluate current lead scoring systems to optimize follow-up and outcomes.
Assess and, as needed, expand the automation and campaign technology stack for AI optimization.
Manage the global demand generation and paid media budget; report ROI and pipeline influence to executive leadership.
Partner closely with Enterprise/Field Marketing, Growth, and Brand to keep campaign programs integrated.
Collaborate with Marketing Ops and Sales Ops on attribution, forecasting, and reporting.
Bring a data-driven, channel-informed point of view into broader marketing strategy and planning cycles.

Requirements

12+ years in B2B/SaaS marketing, including 5+ years leading demand, integrated, or revenue marketing teams in a fast-paced, high-growth, multi-region environment.
Demonstrated experience owning integrated campaign and customer marketing strategy at scale, with a track record of driving pipeline and conversion.
Experience building full-funnel programs in a multi-product platform business.
Deep comfort operating at the executive level with Sales and RevOps leadership; strong influence and cross-functional collaboration skills.
Fluency in pipeline and funnel metrics and long, complex B2B sales cycles.
Command over marketing automation, CRM, and paid media platforms; strong command of attribution and channel-level ROI.
Global experience: has led or worked closely with teams outside their home region.
Preferred experience in a $500M+ ARR SaaS company with a multi-product cross-sell/upsell motion.
Experience with executing product transformation stories in campaigns required.
Quarterly travel is expected for this role, with visits to key offices and regional hubs.

Skills

AI-powered GRC platform
Demand generation
Integrated campaigns
Cross-sell/upsell programs
Full-funnel pipeline
Net-new acquisition
Paid media
Lifecycle marketing
Advocacy programs
Reference programs
Account-based motions
Marketing automation
CRM
Paid media platforms
Attribution
Channel-level ROI
Sales intelligence

Location

New York City
Washington D.C.
Vancouver
London
Galway
Budapest
Munich
Bengaluru
Singapore
Sydney

Work Type

Hybrid

Experience Level

Senior leadership
12+ years in B2B/SaaS marketing
5+ years leading demand, integrated or revenue marketing teams

Education Level

BA in a related field

Salary/Compensations

$200,000—$275,000 USD

Benefits

Flexible work environment
Global days of service
Comprehensive health benefits
Meeting free days
Generous time off policy
Wellness programs

About the Company

Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance.
The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.
At Diligent, we're building the future with people who think boldly and move fast.
Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity.
The future belongs to those who keep learning, and we are building it together.
At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.
Creativity is ingrained in our culture. We are innovative collaborators by nature.
We care about our people.
We have teams all over the world.
Diversity is important to us. Growing, maintaining and promoting a diverse team is a top priority for us.
Diligent created the modern governance movement.
Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose.
Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.

Equal Opportunity

Diligent is proud to be an equal opportunity employer.
We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.
We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
To support a fair and consistent hiring process, we use AI and digital automated tools to assist our recruitment team in organizing candidate data, surfacing relevant applications, coordinating interview scheduling and summarizing interview notes.
All final screening, evaluation, and hiring decisions are made by humans on our team.
Visa sponsorship may be available for select positions based on business needs and specific role requirements.
Sponsorship decisions are evaluated on a case-by-case basis, and eligibility should not be assumed for all opportunities.