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About the Role

Lead the development and execution of sponsorship and brand partnership strategy for PlayOn's National Ad Sales division, focusing on strengthening the MaxPreps brand, shaping the brand story, building sponsorship opportunities, and optimizing client execution. This player-coach role involves managing a team of strategists and reporting to the SVP, National Ad Sales.

Responsibilities

• Lead development and evolution of MaxPreps’ GTM strategy informed by research, analytics, marketplace insights, and creative storytelling.
• Oversee productization of existing and net-new editorial content and franchises into compelling sponsorships for brand partners.
• Guide the research and insights agenda, translating audience data into differentiated pitches and marketplace storytelling.
• Collaborate with Sales leadership to influence pipeline, prioritize strategic opportunities, and ensure exceptional pre- and post-sale execution.
• Manage, coach, and develop three Client Strategists and the Director, Research & Analytics, fostering ownership, innovation, collaboration, and continuous learning.
• Provide strategic and team leadership for GTM development across MaxPreps and the broader PlayOn portfolio, while remaining hands-on with priority opportunities and client narratives.
• Partner cross-functionally to develop proactive and reactive sponsorship opportunities and tentpole calendars that leverage multichannel content / editorial.
• Oversee creative development and ongoing management of media kits, marketing materials, templates, and pitch decks, ensuring quality and consistency across team output.
• Set priorities, allocate resources, and coach the Client Strategy and Research & Analytics team to deliver high-quality work that supports in-market pitches and storytelling.
• Build and optimize pre- and post-sale workflows that champion speed, efficiency, clear ownership, and exceptional client service.
• Lead ongoing analyses tied to brand ethos, marketplace story, audience insights, and supporting marketing materials.
• Inform and influence decisions pertaining to production, deal margin, marketing initiatives / events, resource allocation, and more.

Requirements

• Bachelor's Degree and 7+ years sales marketing, integrated marketing, and/or client strategy experience.
• Demonstrated track record of building creative sales materials, compelling brand stories, and strategic partnership recommendations.
• Creative “big picture” mindset paired with a hands-on, solutions-oriented approach that can shape GTM strategy and move work from concept to execution.
• Demonstrated people-management experience with a track record of coaching high-performing teams, setting priorities, and developing talent.
• Ability to thrive in a fast-moving, cross-functional environment and align stakeholders around broader business and revenue outcomes.
• Organized, strategic thinker who can balance multiple priorities and take concepts through execution for brand partners.
• Strong written and verbal communication skills.
• Interest in and enthusiasm for high school and broader sports marketplace.
• Proficient in Figma Slides, Pitch.com, PowerPoint, Keynote, and other design / presentation tools (e.g. Canva).
• Understanding of the digital landscape including Display, Video, Audio, Social, Branded Content, Events, Data/Targeting, Ad Measurement, and more.

Skills

• Figma Slides
• Pitch.com
• PowerPoint
• Keynote
• Canva
• Display advertising
• Video advertising
• Audio advertising
• Social media advertising
• Branded content
• Event marketing
• Data targeting
• Ad measurement

Location

• Hybrid/flexible work environment

Work Type

• Full-time

Experience Level

• 7+ years sales marketing, integrated marketing, and/or client strategy experience
• People-management experience

Education Level

• Bachelor's Degree

Salary/Compensations

• $180,000 to $200,000
• Bonus potential
• Company equity

Benefits

• Multiple medical insurance plans
• Dental, vision life and disability insurance
• Employee Emergency Fund
• Company equity (stock options)
• Open PTO policy
• 401K plan with company match

About the Company

• PlayOn is where high school sports come to life through GoFan, NFHS Network, and MaxPreps, providing fans a front-row seat to important moments.
• The company built its technology for those who live and breathe high school athletics, making it simple to stay close to the sports and athletes.
• Backed by KKR, PlayOn builds technology that powers high school athletics, handling ticketing, streaming, fundraising, concessions, and merchandise.
• PlayOn is a growth-stage company on a mission to make high school sports more accessible, more memorable, and more connected.
• The company's culture is built on accountability, collaboration, growth, and fairness, with a focus on integrity and continuous improvement.

Equal Opportunity

• We believe in transparency and meeting candidates at eye level.
• Our culture is built on accountability, collaboration, growth, and fairness.
• We value integrity over shortcuts, choosing to do what’s right even when it’s hard.
• Together, we strive to be better every day—because we know that’s how we win as a team.