About the Role
Lead and scale Diligent's global field marketing organization, own account-based marketing for strategic accounts, drive alliances and partner marketing, and oversee strategic events. This senior leadership role is responsible for strategy, team, and execution to drive high-quality pipeline and conversion for Diligent’s AI-powered GRC platform, designing programs that turn enterprise pipeline into revenue through a full-funnel approach.
Responsibilities
- Define and own the global enterprise field marketing and ABM strategy, aligned to company pipeline and bookings targets.
- Lead, develop, and grow a distributed team of regional field marketers and ABM practitioners across AMER, EMEA, and APAC.
- Evolve the team's operating model to emphasize mid- to bottom- of-funnel marketing — clearer specialization between regional field execution and strategic account programs, with defined planning and processes that leverage global initiatives and campaigns for local scale.
- Partner with Product, Brand and Analytics partners to understand and action competitive dynamics in messaging and channel selection for campaigns.
- In partnership with brand and integrated marketing, ensure global top of funnel coverage for awareness and consideration in regions including brand campaigns, paid media, AEO/SEO and PLG.
- Multi-thread opportunities across regional buyers for “land and expand” motions.
- Run regional plays in partnership with the Sales team and marketing partners (eg Competitive Takeouts, Quarterly Themes, Promotions/Offers).
- Deliver updated Diligent story around AI and platform expansion and competitive positioning to drive engagement and pipeline progression for opportunities.
- Partner closely with Product and PMM to understand and integrate product nuances into field marketing messaging and outbound efforts.
- Develop rich insights into personas by region to create more resonant local strategies.
- Act as the primary marketing partner to enterprise sales leadership; represent field/ABM in monthly operating reviews (MORs), pipeline reviews, and annual planning.
- Build and run 1:1 and 1:few ABM programs for named strategic accounts, in tight partnership with enterprise sales, Marketing/Sales Ops and BU leadership, including account selection and planning on an ongoing, iterative basis leveraging account signals, strategic fit and sales input.
- Establish shared account plans and success metrics.
- Infuse competitive messaging in partnership with Product, Brand and Analytics using sales intelligence to inform messaging to target accounts.
- Own end to end ABM components including paid media; event strategy in partnership with global events and regional teams; tailored thought leadership and market insights; product previews and access in conjunction with Product/PMM; executive engagement, and deal-acceleration campaigns.
- Oversee the ABM technology stack, including relaunching 6sense and its integration with CRM and marketing automation.
- Own the global events strategy and roadmap that positions Diligent as a category leader; balance owned events, third-party events and sponsorships (industry analyst events, trade shows, bolt-on events), and emerging platforms for maximum pipeline and brand impact.
- Connect regional activations and strategic events for maximum impact, given purview over both.
- With Strategic Events lead, design bespoke, high-impact experiences for prospects and customers that drive differentiated engagement and deal acceleration — moving beyond transactional networking to curated, cut-through events that showcase Diligent’s AI innovation and platform vision.
- Partner with Sales, Product, and Customer Success to ensure events are tightly aligned to pipeline opportunities and account strategies; measure and optimize events against pipeline influence and customer ROI metrics.
- Manage events planning strategy with regional teams to ensure local market resonance while maintaining global brand consistency and strategic alignment; identify and activate key speaking opportunities and thought leadership platforms.
- Oversee the global events budget with accountability for pipeline contribution and cost-per-engagement by region and event type.
- Develop and execute a comprehensive alliances and channel partner marketing strategy that expands Diligent’s reach into new markets and customer segments through system integrators, technology partners, and related channels.
- Build co-marketing playbooks and campaigns with strategic partners that generate net-new pipeline and drive mutual brand expansion; own partner program marketing collateral, enablement, and lead-sharing agreements.
- Partner closely with Sales and BD leadership to identify high-impact partnerships and ensure marketing support accelerates partner adoption and revenue contribution.
- Create dedicated partner event experiences, co-branded campaigns, and joint thought leadership initiatives that position Diligent as the preferred platform within partner ecosystems.
Requirements
- 12+ years in B2B/SaaS marketing, including 5+ years leading field marketing and/or ABM teams in a high-growth, multi-region environment.
- Demonstrated experience building or scaling a true 1:1 ABM program for enterprise/strategic accounts.
- Track record managing global, distributed teams and driving measurable pipeline and revenue impact through field programs.
- Deep comfort operating at the executive level with enterprise sales leadership; strong influence and cross-functional collaboration skills.
- Fluency in enterprise pipeline metrics, forecasting, and long, complex sales cycles.
- Command over ABM/intent platforms, CRM (Salesforce), and marketing automation; strong command of attribution/lead sourcing for the purpose of understanding what is working in market, and program ROI.
- Preferred experience in a fast-moving $500MB+ ARR SaaS company.
- Preferred background partnering with alliance partners and/or channel/system integrator ecosystems.
- Experience standing up or maturing an account-tiering or account-planning framework with sales and Marketing/Sales Ops.
- Frequent travel is expected for this role, with visits to key offices and regional hubs.
Skills
- Account-Based Marketing (ABM)
- Field Marketing
- Partner Marketing
- Strategic Events
- B2B/SaaS Marketing
- Pipeline Management
- Forecasting
- Salesforce CRM
- Marketing Automation
- Attribution Modeling
- Program ROI Analysis
- AI-powered GRC platform
Location
- New York, NY (Hybrid)
- Washington D.C. (Hybrid)
- London (Hybrid)
- Galway (Hybrid)
- Budapest (Hybrid)
- Vancouver (Hybrid)
- Bengaluru (Hybrid)
- Munich (Hybrid)
- Singapore (Hybrid)
- Sydney (Hybrid)
Work Type
- Hybrid
Experience Level
- Senior Leadership
- 12+ years in B2B/SaaS marketing
- 5+ years leading field marketing and/or ABM teams
Education Level
- BA in related field
Salary/Compensations
- $230,000—$320,000 USD
Benefits
- Flexible work environment
- Global days of service
- Comprehensive health benefits
- Meeting free days
- Generous time off policy
- Wellness programs
About the Company
- Diligent is the AI leader in governance, risk and compliance (GRC) SaaS solutions, helping more than 1 million users and 700,000 board members to clarify risk and elevate governance.
- The Diligent One Platform gives practitioners, the C-Suite and the board a consolidated view of their entire GRC practice so they can more effectively manage risk, build greater resilience and make better decisions, faster.
- At Diligent, we're building the future with people who think boldly and move fast.
- Curiosity is in our DNA, we look for individuals willing to ask the big questions and experiment fearlessly - those who embrace change not as a challenge, but as an opportunity.
- The future belongs to those who keep learning, and we are building it together.
- At Diligent, you’re not just building the future - you’re an agent of positive change, joining a global community on a mission to make an impact.
- Diligent offers a flexible work environment, global days of service, comprehensive health benefits, meeting free days, generous time off policy and wellness programs to name a few.
- Diligent created the modern governance movement.
- Our world-changing idea is to empower leaders with the technology, insights and connections they need to drive greater impact and accountability – to lead with purpose.
- Our employees are passionate, smart, and creative people who not only want to help build the software company of the future, but who want to make the world a more sustainable, equitable and better place.
Equal Opportunity
- Diligent is proud to be an equal opportunity employer. We do not discriminate based on race, color, religious creed, sex, national origin, ancestry, citizenship status, pregnancy, childbirth, physical disability, mental disability, age, military status, protected veteran status, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer related or HIV/AIDS related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws.
- We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
- We are committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.
- To support a fair and consistent hiring process, we use AI and digital automated tools to assist our recruitment team in organizing candidate data, surfacing relevant applications, coordinating interview scheduling and summarizing interview notes.
- All final screening, evaluation, and hiring decisions are made by humans on our team.
- Visa sponsorship may be available for select positions based on business needs and specific role requirements.
- Recruitment agencies: Diligent does not accept unsolicited agency resumes.
