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About the Role
Novus is Pendo's new product designed to help fast-moving teams understand product usage and identify areas for focus. As the Lead Product Marketing Manager for Novus, you will be the end-to-end marketing lead and GTM owner, responsible for narrative, positioning, demand strategy, community presence, launch, and early commercial outcomes. This is a 0-to-1 role requiring someone to create and execute the playbook, driving clarity across product, sales, marketing, and leadership.
Responsibilities
- Own the messaging, positioning, and talk tracks for Novus, including the breakthrough narrative, category story, and positioning documentation.
- Build and execute the full go-to-market plan, encompassing audience targeting, channel strategy, campaign strategy, sales readiness, launch moments, and success metrics.
- Partner with revenue marketing to define the acquisition channel mix, run campaigns, and drive early-access signups, connecting demand activity to conversion and commercial signals.
- Build Novus' presence in developer forums, social channels, and through influencer relationships and event activation.
- Partner with product and growth to design self-serve onboarding, activation flows, and freemium-to-paid conversion paths.
- Define how Novus and Pendo coexist in the market and shape the customer journey between different user segments.
- Develop materials, messaging, and proof points to enable sales and partner teams to engage effectively with product engineers.
- Define and track metrics connecting Novus activity to pipeline and early revenue outcomes, focusing on activation, conversion, and marketing-sourced ARR.
Requirements
- 7+ years of marketing experience with ownership of product or category positioning and narrative at the individual contributor level.
- Proven ability to drive a launch, repositioning, or category story end-to-end, including writing and strategic thinking.
- Strong content instincts with the ability to create engaging narratives, positioning documents, and launch materials.
- Active, practical fluency with AI tools (e.g., Claude, ChatGPT) demonstrating meaningful impact on work processes and output.
- High bias to action with a track record of shipping, gathering feedback, iterating, and filling gaps proactively.
- Ability to translate technical depth into clear, compelling messaging for a novel product.
- Strong cross-functional influence with product, sales, marketing, and leadership stakeholders, driving alignment without direct authority.
- Experience with PLG motions, including self-serve acquisition, freemium conversion, activation, or community-led distribution.
- Credibility with developer or builder audiences, understanding their discovery, evaluation, and trust-building processes.
Skills
- Positioning
- Narrative development
- Go-to-market strategy
- Demand generation
- Community building
- Product-led growth (PLG)
- Content creation
- Cross-functional influence
- AI tools fluency
- Developer audience engagement
Location
- Remote (US)
- San Francisco, CA
- Raleigh, NC
- New York, NY
Work Type
- Remote
- Hybrid
Experience Level
- Lead
- 7+ years
Salary/Compensations
- $196,300 - $249,000
Benefits
- Highly competitive, employer-heavy coverage in the United States
- $0 premium options
- Strong 401(k) match
- Equity
- Flexible time off
About the Company
- Pendo was founded in 2013 by former product managers to provide a simple way to understand and attack what truly drives product success.
- Our mission is to improve society's experience with software.
- Pendo is one of the fastest-growing startups, supported by leading venture capital firms.
- Pendo Core Values: Bias to Act, Hone Your Craft, The Team is Pendo, and Maniacal Focus.
Equal Opportunity
- We are an equal opportunity employer and believe having diverse teams where everyone brings their whole self to Pendo is key to our success.
- We welcome all people of different backgrounds, experiences, abilities and perspectives.
- Pendo is committed to working with, and providing access and reasonable accommodation to, applicants with mental and/or physical disabilities.
- All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.