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About the Role

Blue Bottle Coffee is seeking a strategic and commercially minded product management leader to join the U.S. Brand & Marketing team. This role is responsible for translating global product and category strategies into successful launches and commercial outcomes across the U.S. market, serving as a critical partnership between Product Development, Brand Marketing, and Product Management.

Responsibilities

• Develop regional category strategies based on Blue Bottle's global category strategy, leading successful new product launches and delivering commercial performance in the U.S. market.
• Drive cross-functional project execution and continuous process improvement, coordinating teams across the organization to efficiently bring new products and initiatives to market.
• Lead product positioning and commercialization by defining product concepts, value propositions, differentiators, target audiences, and go-to-market strategies.
• Manage the full product lifecycle, from launch and optimization through expansion, evolution, and retirement.
• Leverage consumer, market, and competitive insights to identify opportunities, shape product strategies, and recommend actions that strengthen both the brand and the business.
• Lead strategic cross-functional initiatives that support key business priorities and advance Blue Bottle's long-term growth.
• Drive cross-functional project execution and continuous process improvement, serving as the connective tissue between Product Development, Brand Marketing, and key business partners to efficiently bring new products and initiatives to market.

Requirements

• 7+ years of experience in product management, product marketing, category management, brand marketing, or commercial strategy within premium consumer, hospitality, retail, or food and beverage brands.
• Experience leading products or category initiatives from concept through commercialization and lifecycle management.
• A proven ability to lead complex cross-functional initiatives involving Product Development, Marketing, Operations, Supply Chain, and Finance.
• Strong commercial acumen with experience using consumer insights, business performance, and market trends to shape product and marketing decisions.
• Experience partnering effectively with global organizations while adapting strategies for local market success.
• Outstanding project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
• Excellent communication, presentation, and influencing skills, with the ability to build trust across functions and levels.
• A collaborative leadership style, exceptional organizational skills, and a bias toward action.
• A genuine passion for exceptional coffee, hospitality, and creating products and experiences that people love.

Skills

• Product Management
• Product Marketing
• Category Management
• Brand Marketing
• Commercial Strategy
• Cross-functional Leadership
• Project Management
• Consumer Insights
• Market Trends Analysis
• Communication
• Presentation
• Influencing
• Collaboration
• Organization
• Bias toward action

Location

• The San Francisco Bay Area

Work Type

• Onsite

Experience Level

• 7+ years of experience

Salary/Compensations

• $120,000-$166,000

Benefits

• Comprehensive health, dental, and vision coverage for eligible employees starting on your first day
• Best-in-class coffee training and continuing education
• Free membership into the Specialty Coffee Association of America and discounts on events (including Expos and Championships)
• 401(k) plan
• Paid time off & paid volunteer hours
• 50% discount on all products, both online and in-cafe; this includes food, beverages, whole-bean coffee, and merchandise
• Flexible spending account & commuter benefits
• Employee Assistance Program

About the Company

• At Blue Bottle, our mission is to connect the world to delicious coffee. From seed to cup, we elevate the craft of coffee in everything we do. We strive to build a better tomorrow by investing in what matters: a sustainable future for our people, the company, and our planet.

Equal Opportunity

• Blue Bottle is an Equal Opportunity Employer. We value an open mind, dedication to work, and a collaborative spirit. We hire based on these qualities, a job’s requirements, our business’s needs, and an applicant’s qualifications. We do not tolerate discrimination or harassment of any kind in the hiring process or in the workplace.
• We comply with the ADA and provide reasonable accommodations that allow qualified applicants/employees to perform the essential functions of the job. We also provide reasonable religious accommodations to applicants/employees to allow them to practice their bona fide religious beliefs. To request an accommodation, contact your People Partner.
• We may refuse to hire relatives of present employees if doing so could result in actual or potential problems in supervision, security, safety, or morale, or if doing so could create other conflicts of interest.
• We will consider employment-qualified applicants with arrest and conviction records.
• We participate in E-Verify. We will provide the federal government to employees’ Form I-9 information to confirm authorization to work in the U.S. We will only use E-Verify once an employee has accepted a job offer and completed the Form I-9.